'Ride Along' Remains #1 over Super Bowl Weekend with $12.04M; 'That Awkward Moment' Settles for Third with $8.74M

on February 03, 2014 by Daniel Garris

Universal's Ride Along took in $12.04 million this weekend to remain in first place for a third consecutive weekend. The break-out comedy starring Kevin Hart and Ice Cube was down 43 percent from last weekend, which represents a very solid hold over Super Bowl weekend. Ride Along continues to exceed expectations with a 17-day take of $92.698 million. That leaves the film just $7.302 million away from becoming the first release of 2014 to reach the $100 million domestic milestone.

Thanks in part to the release of a Sing-A-Long version of the film on Friday, Frozen took second place with $8.93 million. Disney's 3D computer animated blockbuster was down 2 percent from last weekend, which is an especially impressive hold over Super Bowl weekend. The Sing-A-Long version of the film appears set to help increase the already tremendous holding power displayed by Frozen throughout its run. Frozen has now grossed a massive $359.64 million to date, which leaves the film just $8.43 million away from surpassing the $368.07 million final gross of Despicable Me 2 to become the third highest grossing release of 2013 domestically.

Focus' That Awkward Moment debuted in third place with $8.74 million. The low-budget Zac Efron led comedy opened a bit below expectations and may have been limited a bit by its R rating. That Awkward Moment opened an underwhelming 29 percent below the $12.38 million start of 2010's Charlie St. Cloud. The film took in a solid $3.95 million on Friday, but then fell 5 percent on Saturday to gross $3.76 million and 72.5 percent on Super Bowl Sunday to take in $1.03 million. That placed the film's opening weekend to Friday ratio at just 2.21 to 1, which is an early sign of significant front-loading. The audience breakdown for the film skewed heavily towards female moviegoers (64 percent) and towards moviegoers under 25 (61 percent). That Awkward Moment received a respectable B rating on CinemaScore.

The Nut Job placed in fourth with $7.28 million. The 3D computer animated film from Open Road was down 40 percent from last weekend. With a 17-day take of $49.91 million, The Nut Job is set to clear the $50 million mark today. The Nut Job has outpaced expectations nicely thus far, but could lose a lot of steam next weekend with the unleashing of Warner's The LEGO Movie on Friday.

Universal's Lone Survivor placed in fifth this weekend with $7.096 million. In the process the Peter Berg directed war film starring Mark Wahlberg surpassed the $100 million domestic mark. Lone Survivor has grossed a stronger than expected $104.79 million after 24 days of wide release. The film was down a respectable 45 percent from last weekend, especially when considering that it took a larger direct hit from Super Bowl XLVIII on Sunday than other wide releases.

Paramount's Labor Day debuted in seventh place with $5.18 million. The Jason Reitman directed drama starring Kate Winslet and Josh Brolin opened towards the lower end of its very modest pre-release expectations. Labor Day ultimately opened just below the $5.19 million Revolutionary Road grossed in its first weekend of wide release back in 2009 (albeit from only 1,058 locations, as opposed to 2,584 for Labor Day). Labor Day opened with $1.92 million on Friday, increased 25 percent on Saturday to take in $2.398 million and fell 64 percent on Sunday to take in $0.86 million. That placed the film's estimated opening weekend to Friday ratio at a so-so 2.69 to 1. Labor Day received a B- rating on CinemaScore. That isn't a promising sign going forward, nor is the film's per-location average of just $2,003 this weekend.

Tags: Labor Day, Lone Survivor, The Nut Job, That Awkward Moment, Frozen, Ride Along

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