'The LEGO Movie' #1 on Thursday; 'Son of God' and 'Non-Stop' Both off to Strong Late-Night Starts

on February 28, 2014 by Daniel Garris
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The LEGO Movie grossed $1.26 million on Thursday to lead the daily box office for the 19th time over the past 21 days. Warner's blockbuster 3D computer animated film was up 4 percent over Wednesday and down 53 percent from last Thursday. It should be noted that last week's midweek grosses were inflated a bit from some schools being out for the week. The LEGO Movie was easily the week's top film with a weekly take of $36.59 million. That was down 49 percent from the previous week and brings the film's three-week total to a very impressive $188.31 million. The LEGO Movie is set to zoom past the $200 million mark over the weekend.

Turning towards this weekend, both Fox's Son of God and Universal's Non-Stop were off to very encouraging late-night starts on Thursday. Son of God took in an estimated $1.2 million from shows that began at 10 p.m., while Non-Stop took in an estimated $0.72 million from shows that began at 8 p.m. (grosses for both films will be counted towards Friday's figures). At first glance, that would suggest that Son of God is set to pull the upset win over the weekend (especially since Non-Stop had a two-hour head start on Thursday), but it is still quite possible that the late-night start for Son of God was inflated from the film's strong advance group-sales. However this weekend ultimately plays out, both Son of God and Non-Stop appear to be in store for strong weekend performances at this point.

Turning back towards Thursday's rankings, Relativity's 3 Days to Kill held steady in second place with $0.735 million. However, the modestly budgeted action thriller starring Kevin Costner was down a sharp 14 percent from Wednesday, as it clearly took a significant hit from the late-night launches of Son of God and Non-Stop. 3 Days to Kill placed in second for the week with a seven-day start of $15.80 million. That was on the higher end of pre-release expectations and represented a solid start given the film's price tag.

The Monuments Men took in $0.714 million to remain in third. The George Clooney directed World War II film was up 1 percent over Wednesday and has held up nicely throughout the midweek as a whole. The Monuments Men cleared the $60 million mark yesterday and has now grossed a solid $60.69 million in 21 days. The film placed in fifth for the week with $10.75 million, which was down 49.5 percent from the previous frame.

Fellow Sony release Pompeii claimed fourth with $0.635 million. The pricey 3D disaster film was down 8 percent from Wednesday. Pompeii placed in third for the week with a seven-day start of $13.44 million. That was towards the lower end of pre-release expectations and represents a disappointing domestic start given the film's price tag.

Tags: Pompeii, The Monuments Men, 3 Days to Kill, Non-Stop, Son of God, The LEGO Movie
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