'300: Rise of an Empire' Leads Thursday with $1.34 Million

on March 21, 2014 by Daniel Garris

In what should be its last day at the top of the daily box office, Warner's 300: Rise of an Empire led the way on Thursday with $1.34 million. The 3D action sequel was down 15 percent form Wednesday and down a sizable 55 percent from last Thursday, as Divergent entering the marketplace on Thursday night clearly had an effect on most wide releases yesterday. 300: Rise of an Empire placed in second for the week with $25.88 million. That was down 56 percent from the previous frame and brings the film's two-week total to a very solid $85.09 million. 300: Rise of an Empire is now just $14.91 million away from reaching the $100 million domestic milestone.

Mr. Peabody & Sherman held steady in second with $1.13 million. The 3D computer animated film from Fox and DreamWorks Animation was down 8 percent from Wednesday and down 52 percent from last Thursday. Mr. Peabody & Sherman was the week's top film with a weekly take of $27.32 million. That was down a healthy 35 percent from the film's opening week performance and brings the film's two-week total to a respectable $69.30 million. Mr. Peabody & Sherman will face new competition for family audiences this weekend as Disney's Muppets Most Wanted enters the marketplace today.

Lionsgate's Divergent grossed an estimated $4.9 million on Thursday night from late night shows that began at 8 p.m. As is commonplace, those grosses will be counted towards Friday's opening day performance. While Divergent was off to a solid late night start, the film's late night performance doesn't scream break-out either. Divergent opened 30 percent below the $7.0 million midnight launch of 2008's Twilight and 48 percent ahead of the recent $3.3 million late night launch of 300: Rise of an Empire. Check back throughout the weekend for further updates on the progress of Divergent at the box office.

Turning back towards Thursday, Need for Speed rounded out its first week of release with a third place take of $0.95 million. The 3D action film was down 11 percent from Wednesday. Need for Speed placed in third for the week with a so-so seven-day start of $22.62 million. While that was below pre-release expectations, it should be noted that the film is performing significantly stronger overseas.

Lionsgate's The Single Moms Club wrapped up its first week of release with a seventh place take of $0.36 million. That represented a 5 percent decline from Wednesday's performance. The latest film from director Tyler Perry grossed just $9.81 million in its first seven days. That represented the weakest start ever for a film directed by Perry and placed The Single Moms Club in sixth place for the week.

Fox Searchlight's The Grand Budapest Hotel followed closely behind in eighth with $0.35 million from just 66 locations. That gave the Wes Anderson directed film a per-location average of $5,255 for the day. The Grand Budapest Hotel has grossed a very impressive $6.21 million in two weeks of platform release. The film will be playing in 304 locations this weekend.

Tags: The Grand Budapest Hotel, Tyler Perry's The Single Moms Club, Need for Speed, Divergent, Mr. Peabody & Sherman, 300: Rise of an Empire

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