'300: Rise of an Empire' Strong with $45.0M; 'Mr. Peabody & Sherman' Respectable with $32.2M

on March 10, 2014 by Daniel Garris
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Warner's 300: Rise of an Empire led the way comfortably this weekend with a debut of $45.04 million. Despite a gap of seven years between it and 2007's 300, the 3D action sequel was off to a healthy start this weekend, as moving the film away from last summer clearly paid off. Rise of an Empire wasn't expected to open anywhere near the $70.89 million start of 300, but was able to open an impressive 35 percent stronger than the $33.46 million debut of 2012's Wrath of the Titans. Without adjusting for ticket price inflation, 300: Rise of an Empire claimed the tenth largest opening weekend ever for the month of March and the second largest opening weekend of 2014 to date (behind only fellow Warner Bros. release The LEGO Movie).

300: Rise of an Empire took in $17.45 million on Friday (which included an estimated $3.3 million from midnight shows), fell 8 percent on Saturday to take in $16.09 million and fell 29 percent on Sunday to take in $11.49 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. Somewhat surprisingly, Rise of an Empire was slightly more back-loaded than 300 was (which had an opening weekend to Friday ratio of 2.52 to 1). The film did receive a so-so B rating on CinemaScore, which isn't the greatest sign going forward, especially for a film with a sizable built-in fanbase.

300: Rise of an Empire took in an estimated $6.59 million from 342 IMAX locations. That represented 14.6 percent of the film's total gross this weekend. The film also received a significant boost from higher priced 3D admissions, as 3D grosses accounted for 63 percent of the film's overall grosses.

Mr. Peabody & Sherman debuted with a respectable second place take of $32.21 million. The 3D computer animated film from Fox and DreamWorks Animation opened on the lower end of expectations. Mr. Peabody & Sherman debuted 26 percent below the $43.64 million start of last year's The Croods and 6 percent ahead of the $30.30 million start of 2009's Cloudy with a Chance of Meatballs. There is little doubt that initial demand for the film was softened at least somewhat by the recent success of both Disney's Frozen and Warner's The LEGO Movie. Being an adaptation of 1960s animated television characters likely limited the film's potential a bit to begin with as well (by the box office standards of DreamWorks Animation).

Mr. Peabody & Sherman opened with $8.02 million on Friday, increased a strong 79 percent on Saturday to take in $14.37 million and is fell 32 percent on Sunday to take in $9.81 million. That placed the film's opening weekend to Friday ratio at 4.02 to 1. That indicates that the film is skewing very heavily towards family audiences and is an early good sign for the film going forward (especially since some schools were out on Friday for Spring Break this week). Mr. Peabody & Sherman received a promising A rating on CinemaScore.

Universal's Non-Stop was down two spots and 45 percent this weekend to place in third with $15.83 million. That represented a respectable second weekend hold for the action thriller starring Liam Neeson, especially given the new direct competition the film faced from 300: Rise of an Empire. Non-Stop continues to perform on the very high end of expectations with a ten-day start of $52.57 million. That places the film 22 percent ahead of the $42.98 million ten-day take of 2011's Unknown.

The LEGO Movie placed in fourth with $10.91 million. The 3D computer animated blockbuster was down a sizable 48 percent from last weekend, but the decline was understandable with both 300: Rise of an Empire and Mr. Peabody & Sherman entering the marketplace this weekend. The LEGO Movie has grossed a very impressive $224.88 million in 31 days and is highly likely to re-stabilize next weekend.

Fox's Son of God rounded out the weekend's top five with $10.38 million. The modestly budgeted biblical epic was down three spots and a sizable 59 percent from last weekend. There is no doubt that last weekend's performance was significantly inflated by strong group sales and the film likely also took a hit from 300: Rise of an Empire as well this weekend. Despite this weekend's decline, Son of God is still performing strong with a ten-day take of $41.87 million. With its initial rush-out behind it, the film will hope to hold up better going forward.

On the platform front, Fox Searchlight's The Grand Budapest Hotel was off to a terrific start with $811,166 from just four locations in New York and Los Angeles. That gave the Wes Anderson directed film a per-location average of $202,792 for the frame, which represents the largest unadjusted per-location average ever for a four-location platform launch. The platform launch for The Grand Budapest Hotel was a very impressive 55 percent stronger than the $522,996 four-location platform launch of 2012's Moonrise Kingdom. The Grand Budapest Hotel will open in additional markets this coming Friday.

Tags: The Grand Budapest Hotel, Son of God, The LEGO Movie, Non-Stop, Mr. Peabody & Sherman, 300: Rise of an Empire
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