Paramount reports that Teenage Mutant Ninja Turtles grabbed an estimated $25.6 million on Friday, including Thursday's $4.6 million preview grosses. That's an impressive start for the franchise's live action reboot, particularly when considering the tough competition from Guardians of the Galaxy. Based on Friday's performance and the likelihood of Turtles playing fairly well during Saturday matinees, BoxOffice projects a $62 million opening weekend.
Comparatively, Turtles is certainly beating most pre-release expectations--especially those months in advance. Despite questionable buzz from the older fan base and online crowd for the better part of a year (or more), Paramount's marketing team successfully pitched the flick as a nostalgia trip worth taking for 20- and 30-somethings that grew up on the franchise. Megan Fox added some helpful star recognition, and the generally disappointing slate of family movies this summer likely helped give Turtles an extra edge. Early word of mouth appears mixed with a 64 percent Flixster audience score, while CinemaScore rang up a "B". Paramount notes that kids alone gave the flick an "A" CinemaScore. The audience was male-heavy (61 percent) and skewed over the age of 25 (55 percent). The official production budget was $125 million.
Meanwhile, Disney/Marvel's Guardians of the Galaxy posted a solid hold despite the glut of new releases this weekend. The tenth flick in the MCU posted $12.335 million yesterday, off 67 percent from opening day and enough to make it the best second Friday gross by any film this summer. By comparison, Captain America: The First Avenger slipped 69 percent from its first to second Friday in 2011. With $146.73 million in the bank after 8 days, Guardians trails the pace of Transformers: Age of Extinction (whose second Friday landed on Independence Day) by just 1.5 percent now and leads Captain America: The Winter Soldier by 13 percent. BoxOffice projects an strong $40 million sophomore frame for Guardians.
Warner Bros.' Into the Storm whirled up $6.51 million on Friday, a healthy start considering the crowded market. BoxOffice projects the film could net a healthy $17.5 million weekend from there. Early word of mouth, unfortunately, looks shaky: audiences gave the pic a "B" CinemaScore, while Flixster users have given it a 60 percent approval thus far.
The Hundred-Foot Journey started on a positive note with $3.65 million on opening day. The counter-programming option for adults is capitalizing on marketing's emphasis of Steven Spielberg and Oprah Winfrey as producers of the somewhat popular book adaptation. BoxOffice is projecting an $11 million opening. The modest $20-25 million production budget of the flick means it should earn back expenses in the long run if it holds up like past late summer fare such as Hope Springs, Julie & Julia, and Eat Pray Love. Hundred-Foot boasts an encouraging 83 percent Flixster score as of this morning.
Unfortunately, Step Up All In set a franchise low with its $2.84 million opening day--down 42 percent from 2012's Step Up Revolution ($4.93 million). BoxOffice projects the fifth entry in the series to net $6.75 million this weekend (down from its predecessor's $11.7 million). The film carries a disappointing 67 percent Flixster score.
Last but not least, Get On Up slid 69 percent from opening day to $1.5 million yesterday, giving it an 8-day cume of $19.4 million. By comparison, Lee Daniels' The Butler posted a 42 percent Friday-to-Friday hold last year. BoxOffice projects a $5 million sophomore weekend for the James Brown biopic.
Guardians: 12.335 / 146.726 / 2% better Fri-to-Fri than TFA