Sony reports that No Good Deed posted a strong opening day of $8.8 million on Friday, taking first place in the process. The PG-13 thriller opened 18 percent higher than 2010's Takers (a fellow PG-13 release co-starring Idris Elba), largely thanks to an effective social media ad campaign and the casting of Taraji P. Henson and Elba (each of whom have starred or co-starred in a number of mid-range hits in recent years). Early word of mouth appears decent with a 74 percent Flixster score this morning, flying in the face of critics' lowly 10 percent Rotten Tomatoes score. BoxOffice is projecting a $23.5 million weekend finish in first place, far exceeding the film's $13 million production budget.
Warner Bros. reports that Dolphin Tale 2 took in an estimated $4.27 million on Friday, a generally healthy bow relative to recent sequel performers. BoxOffice projects a $15.9 million opening weekend. The flick, down 16 percent from its predecessor's opening day of $5.1 million in 2011, is capitalizing on positive word of mouth from the first film, a solid marketing campaign, and a weak family market. The film's Flixster score stands at a solid 83 percent this morning, while critics have awarded it a respectable 73 percent score on Rotten Tomatoes. Combined with the pic's encouraging "A" CinemaScore, we can likely expect the movie to hold up well in the weeks ahead.
In benchmark news, Guardians of the Galaxy inched closer to the $300 million line. The Disney/Marvel smash added $2.09 million on Friday, down just 23 percent from last week, bringing its domestic tally up to $299.98 million. Guardians is locked to topple the $300 million threshold in its 44th day of release on Saturday--4 days quicker than 2008's original Iron Man. For the weekend as a whole, BoxOffice projects $8.4 million.
Paramount's Teenage Mutant Ninja Turtles took in $1.18 million yesterday, down 23 percent from last week. The hit reboot's total now stands at $177.4 million. BoxOffice projects $4.7 million for the weekend.
Rounding out the top five, Fox's Let's Be Cops grabbed $1.27 million on Friday for just a 20 percent Friday-to-Friday drop. The comedy's total gross now stands at $69.9 million.
Meanwhile, last week's lone opener, The Identical, slipped over 74 percent from opening day to $136,000 yesterday. The 8-day total is $2.3 million. Freestyle Releasing projects a $373,000 sophomore weekend.