'Guardians of the Galaxy' Leads for a Third Consecutive Weekend with $10.16M; 'The Identical' Starts Softly with $1.91M

on September 07, 2014 by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $10.16 million this weekend to remain in first place at the box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the box office for three consecutive weekends and for four of the past six weekends. Guardians of the Galaxy was down 41 percent from last weekend's three-day frame, which represents a very solid hold for the weekend after Labor Day weekend. The film continues to benefit from very strong word of mouth and was also aided by the limited amount of new major releases entering the marketplace this weekend. Guardians of the Galaxy has grossed a massive $294.57 million in 38 days, which leaves the film just $5.43 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Teenage Mutant Ninja Turtles held steady in second place with an estimated $6.5 million. Paramount's successful franchise re-launch was down a respectable 45 percent from last weekend's three-day performance. While its box office run is slowing down now, Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with $174.65 million through 31 days of release.

Warner's If I Stay followed in third with an estimated $5.75 million. The low-budget drama starring Chloë Grace Moretz was down a healthy 38 percent from last weekend. If I Stay has grossed $39.66 million in 17 days, which is in line with expectations and represents a very solid performance with the film's cost in mind.

Let's Be Cops placed in fourth with an estimated $5.4 million. Fox's low-budget action comedy held up very nicely this weekend, as it was down just 35 percent. The 26-day total for Let's Be Cops stands at $66.59 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

Relativity's The November Man and Universal's As Above/So Below claimed fifth and sixth place with estimated respective takes of $4.2 million and $3.72 million. The November Man was down 47 percent from last weekend, while As Above/So Below fell a sharp 57 percent. Respective total grosses stand at $17.87 million for The November Man in twelve days and at $15.58 million for As Above/So Below in ten days.

Freestyle's The Identical, the weekend's only new wide release, debuted with an estimated $1.91 million. The faith based drama was off to a very soft start, especially when considering that the film was only able to manage a per-location average of $977 from 1,956 locations. It should also be noted that Freestyle is expecting the film to experience a 33 percent daily increase on Sunday in comparison to Saturday. The poor performance of The Identical is in sharp contrast to the strong performance of Freestyle's God's Not Dead earlier this year.

Paramount's IMAX re-issue of Forrest Gump also failed to make much of an impact at the box office this weekend. The re-issue of the 1994 blockbuster starring Tom Hanks grossed an estimated $405,000 from 337 locations. That gave the film a lackluster per-location average of $1,202 for the frame.

Tags: Forrest Gump, The Identical, As Above/So Below, The November Man, Let's Be Cops, If I Stay, Teenage Mutant Ninja Turtles, Guardians of the Galaxy

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