'Fury' ($8.8M Friday) Unseats 'Gone Girl' from First Place; 'Book of Life' Posts $4.95M; 'Birdman' Strong with $135k from 4 Locations

on October 18, 2014 by Shawn Robbins

Sony reports that David Ayers' Fury bowed to an estimated $8.8 million on Friday. The dramatic war thriller led by Brad Pitt easily marked director Ayers' best opening of his career so far, topping End of Watch's $4.6 million opening day two years ago. The opening day is also slightly ahead of Captain Phillips' $8.5 million last October, which went on to earn $25.7 million over its opening frame. Early word of mouth for the picture is very healthy with an 88 percent Flixster score as of Saturday morning, a good sign for the film's lifespan combined with an 80 percent Rotten Tomatoes score and "A-" CinemaScore. BoxOffice projects a $25 million weekend.

Gone Girl continued to hold up well at the start of its third frame with a 32 percent drop from last Friday to $5.55 million yesterday. The David Fincher-Ben Affleck thriller has tallied $94.8 million through 15 days of release. BoxOffice projects an $18 million third weekend.

Alexander and the Terrible, Horrible, No Good, Very Bad Day eased 39 percent from last Friday to $5.3 million. The film's 8-day total is $28.1 million. BoxOffice projects $12.9 million for the weekend.

Fox's The Book of Life took in $4.95 million in its first day, capitalizing on its Halloween-friendly themes and strong appeal to Hispanic audiences. The opening day was in line with that of The Boxtrolls ($4.93 million) a few weeks ago. The pic's Flixster score compares well also (80 percent versusBoxtrolls' 76 percent). BoxOffice projects a $17.3 million opening frame.

Relativity's The Best of Me opened in line with expectations to the tune of $4.14 million yesterday. Unfortunately, that's a modest performance for a Nicholas Sparks adaptation, although unlike Safe Haven and Dear John in recent years, this film didn't have the advantage of opening near date-night friendly Valentine's Day (not to mention some certain impact from Gone Girl's strong female audience). The film's Flixster score stands at 67 percent this morning. BoxOffice projects an $11.5 million weekend.

Dracula Untold slipped over 67 percent from opening day last week to $2.9 million yesterday. Universal's reimagining has earned a solid $33.75 million in its first 8 days. BoxOffice projects a $9.3 million sophomore weekend.

The Judge dropped 45 percent from last Friday to $2.45 million at the start of its second frame. Positive word of mouth from adult crowds is driving the Robert Downey, Jr.-led drama. With $21.35 million in the bank so far, the film is on track for a second weekend around $7.7 million.

Meanwhile, in a platform release of 4 theaters this weekend, Birdman flew high with $135,602 to start its run. The strongly-reviewed picture, and presumed eventual awards contender, directed by Alejandro González Iñárritu and starring Michael Keaton averaged a huge $33,901 per location on Friday. That tops Inside Llewyn Davis' $30,835 opening day average ($123,340 overall) from 4 locations last year, while also topping 12 Years a Slave's $14,415 opening day average ($273,882 total) from 10 locations. Other comparable 4-location openers include The Artist ($75,456 total, $18,864 average), The Fighter ($98,521 total, $24,630 average), and 127 Hours ($77,262 total, $19,316 average). This early showing for Birdman sets the stage for a fruitful expansion across the nation in the weeks and months to come. BoxOffice projects the film could net around $450,000 this weekend.

Not to be forgotten in platform release this weekend is St. Vincent, expanding to 68 locations with a $187,000 Friday and $2,750 per-theater average. With almost $339,000 in the bank so far, BoxOffice projects a $665,000 weekend.

Tags: Fury, The Best of Me, The Book of Life, Gone Girl, Birdman

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