Universal reports that Fifty Shades of Grey bagged a whopping $30.2 million on opening day, including Thursday night's $8.6 million early start. Fifty Shades' first day take is the fourth highest ever for an R-rated film, only behind The Matrix Reloaded ($37.5 million), The Hangover Part II ($31.6 million), and American Sniper ($30.3 million). Yesterday also wasn't far behind the $36 million first day of the original Twilight considering that film opened over a standard non-holiday weekend. The adaptation has certainly lived up to and beyond expectations following record pre-sales, with a very busy Valentine's Day yet ahead of it on Saturday (as well the benefit of an extended weekend due to President's Day on Monday). BoxOffice is currently projecting $77 million for the 3-day frame and $87 million for the 4-day. Still, this film is in a very unique position, so comparisons are very slim at this point.
Fox's Kingsman: The Secret Service posted an impressive opening day all its own with $10.5 million. The well-reviewed graphic novel adaptation notably topped the $7.7 million opening day of Kick-Ass, which also was directed by Matthew Vaughn. Reviews are in the positive range at 70 percent on Rotten Tomatoes right now, while the site's audience word of mouth is markedly better with 89 percent so far. Kingsman is on pace to earn around $34 million for the 3-day weekend and $39 million over the 4-day.
The SpongeBob Movie: Sponge Out of Water was down 56 percent from opening day last week to $6.53 million yesterday, although it will certainly get a major boost from families and young audiences over the next three days. The sequel's domestic total is now $69.7 million. BoxOffice projects $32 million for the 3-day frame and $40.5 million for the 4-day.
American Sniper was off just 38 percent from last Friday to $3.81 million. The blockbuster biopic's total stands at $291.5 million as it heads toward $15.5 million and $17.8 million for the 3- and 4-day frames.
Filling out Friday's top five was Jupiter Ascending, down 68 percent from opening day last week to $2.0 million. With $25.1 million in the bank, look for $7.9 million and $9.2 million 3- and 4-day hauls.
Our top 10 4-day projections can be found below. Meanwhile, check BoxOffice on Sunday for official weekend estimates from the studios.
Top 10 Weekend Projections
1. Fifty Shades of Grey ($87 million 4-day)
2. The SpongeBob Movie: Sponge Out of Water ($40.5 million 4-day)
3. Kingsman: The Secret Service ($39.0 million 4-day)
4. American Sniper ($17.8 million 4-day)
5. Jupiter Ascending ($9.2 million 4-day)
6. Paddington ($4.9 million 4-day)
7. The Imitation Game ($4.6 million 4-day)
8. Seventh Son ($3.5 million 4-day)
9. The Wedding Ringer ($3.4 million 4-day)
10. Black or White ($3.0 million 4-day)