'CHAPPiE' Posts Underwhelming $4.5M Opening Day; 'The Second Best Exotic Marigold Hotel' Earns Healthy $2.7M; 'Unfinished Business' DOA at $1.8M

on March 07, 2015

Sony reports that CHAPPiE bowed to an estimated $4.5 million on Friday, including $750,000 from Thursday evening shows. Yesterday's figure was 11 percent lower than 2011's Source Code, which earned $5.05 million on opening day, and 59 percent lower than Neill Blomkamp's previous film, Elysium, which pulled an $11.1 million first day in August 2013. Unfortunately, poor reviews (30 percent on Rotten Tomatoes) are plaguing the flick with early word of mouth similarly struggling with a 67 percent RT user score and "B" CinemaScore. Sony notes, however, that the crowded market for R-rated films is playing against the $49 million budgeted movie and that forthcoming weeks could provide decent holding power. For opening weekend, BoxOffice is projecting an underwhelming $13 million first place finish.

In second place on Friday, Focus was off 55 percent from its opening day last week to $2.88 million. That gives the Will Smith-Margot Robbie con artist pic $27.4 million through eight days of release, 11 percent behind the pace of Limitless. BoxOffice projects a $9.1 million sophomore frame.

The Second Best Exotic Marigold Hotel debuted to a healthy $2.7 million from 1,573 theaters in third place yesterday. The sequel is benefiting from excellent goodwill toward the 2012 original film, which tallied $46.4 million during its staggered release that summer. Expectations are that the sequel will play very well throughout the weekend. BoxOffice projects a $9.3 million opening frame.

Fox's Kingsman: The Secret Service continues to impress. The graphic novel pic eased 29 percent from last week to $2.225 million yesterday, bringing its domestic tally to $91.95 million. Director Matthew Vaughn's latest success is trending 5 percent ahead of the pace of Daredevil and just over 7 percent behind Ghost Rider as it continues to show excellent staying power. BoxOffice projects an $8.1 million weekend.

Taking fifth place yesterday was opener Unfinished Business. Unfortunately, the film's $1.8 million first day represents Vince Vaughn's worst opening as a lead comedic actor, coming in 35 percent lower than 2013's Delivery Man ($2.77 million). Pre-release social media activity was dead on arrival, and the film's early reactions (14 percent from critics, 37 percent from audiences) represent the final nail in the coffin. BoxOffice projects a $4.8 million opening weekend.

In sixth place, Fifty Shades of Grey was down 52 percent to $1.7 million. The adaptation has totaled $152.5 million domestically thus far and remains ahead of the pace of the original Twilight. BoxOffice projects a $5.1 million weekend.

Meanwhile, American Sniper leapfrogged Guardians of the Galaxy as 2014's second highest grossing domestic release with another $1.15 million on Friday. Sniper's total stands at $333.84 million, just ahead of the Marvel blockbuster's $333.2 million tally. Sniper has an excellent chance to ultimately eclipse The Hunger Games: Mockingjay - Part 1 ($336.8 million) as last year's number one film on Sunday as BoxOffice projects a $4.4 million overall weekend.

Tags: American Sniper, Unfinished Business, The Second Best Exotic Marigold Hotel, Focus, CHAPPiE

read all Daily analyses »


No comments were posted.

What do you think?