Insidious Chapter 3 pulled out a close first place finish on Friday with an estimated $10.4 million. That figure is off 49 percent from its predecessor's $20.23 million first day back in September 2013, but it is 11 percent ahead of the recent Poltergeist remake's $9.35 million opening day. Given Chapter 3's nature as a prequel lacking the main stars of the first two films, it wasn't expected to quite live up to the previous film's box office success. Still, Blumhouse has a history of keeping budgets in check, so this is still another undeniable financial victory for the studio. Critics have given the film a 59 percent Rotten Tomatoes score, while word of mouth is only somewhat mixed at a 73 percent score this morning. BoxOffice is projecting a $23.9 million opening weekend.
In a close second place, Spy pulled $10.3 million in its first day of play, and will certainly win the weekend overall. The latest Melissa McCarthy-Paul Feig collaboration was off 25 percent from their opening day of The Heat ($13.72 million) two years ago, but Spy has strong enough word of mouth and buzz to drive it through this weekend and well beyond. The film boasts an impressive 95 percent score from critics, and a respectable 85 percent from RT users. For the weekend, BoxOffice projects a $32 million bow.
San Andreas was off 58 percent from its first day last week to $7.65 million on Friday, a solid drop for the disaster flick starring Dwayne Johnson. The film's eight-day total is $80.28 million, putting it 22 percent ahead of the pace of Johnson-starred G.I. Joe: Retaliation. Look for a $25 million sophomore frame.
In fourth place yesterday was Entourage, adding $3.705 million. That gives the flick $11.09 million in the bank through three days of release, and puts it on pace for a generally soft $10.9 million over the three-day weekend and an overall $18.28 million five-day (Wednesday through Sunday) opening.
Pitch Perfect 2 filled out the top five yesterday as it eased 43 percent from last Friday to $2.6 million. The hit comedy sequel has earned a stellar $155.88 million to-date, and should net around $8.4 million this weekend.
Meanwhile, Mad Max: Fury Road and Tomorrowland were in a close battle for sixth place on Friday. The former pulled $2.31 million yesterday and is projected to take in $8.3 million this weekend, while the latter Disney pic grossed $2.15 million on Friday and could land around $8.1 million for its third frame.
Last but not least, Avengers: Age of Ultron took in $1.825 million yesterday. With a $433.64 million domestic take thus far, the Marvel sequel will overtake E.T.: The Extra-Terrestrial ($435.1 million) on the all-time domestic chart sometime on Saturday.
Check BoxOffice on Sunday for official weekend estimates from the studios.