'The Martian' Takes Another Friday with $4.35M; 'Goosebumps' Adds $3.95M; 'Last Witch Hunter' Soft ($3.8M); 'Paranormal' ($3.45M), 'Steve Jobs' ($2.4M) Underwhelm; 'Kasbah' ($530K) & 'Jem' ($458K) Bomb

on October 24, 2015 by BoxOffice Staff
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Fox reports that The Martian eased 31 percent from last Friday to $4.35 million yesterday, pulling off a somewhat surprising repeat in first place yet again. That gives the hit film a 21-day domestic haul of $154.8 million as the film continues to enjoy strong word of mouth deep into its run. BoxOffice is projecting a $14.7 million weekend, which could put it in a close race for first place over the frame.

Sony's Goosebumps was off just 46 percent from opening day last week to $3.95 million on Friday. With a healthy eight-day running total of $32.2 million, the film is trending 15 percent ahead of last year's Alexander and the Terrible, Horrible, No Good, Very Bad Day. The studio is projecting a sophomore weekend in the realm of $14.8 million, which could give it another first place finish over the three-day frame.

Lionsgate's The Last Witch Hunter bowed to $3.8 million on Friday, an underwhelming start for the Vin Diesel-led fantasy/action pic. By comparison, its opening day came in 48 percent lower than Riddick's $7.32 million two years ago. Early word of mouth is leaning negative with a 54 percent Flixster score as of this morning, on top of a mere 15 percent rating from Rotten Tomatoes critics. BoxOffice projects a $10 million opening weekend.

Bridge of Spies also continues to show off positive word of mouth as it declined just 38 percent from opening day last Friday. The Spielberg-Hanks drama earned $3.324 million yesterday, giving it an eight-day cume of $24.54 million. BoxOffice is projecting a solid $10.7 million second weekend.

As part of a controversial release strategy, Paramount's Paranormal Activity: The Ghost Dimension opened to $3.45 million in 1,656 locations yesterday. That easily marks a new low for the series as it falls 62 percent below The Marked Ones' $8.72 million opening day in January 2014 (which also set a franchise low at the time). Still, under the increasingly famous Jason Blum low-budget production model, and with marketing costs likely much lower than usual this time around, it's hard to view Ghost Dimension as a financial failure right now. With 40 percent on Flixster and 14 percent from RT critics, this sixth and final chapter of the series probably won't be around in theaters for very long. BoxOffice projects a $6.9 million opening weekend.

Unfortunately, the nationwide expansion of Steve Jobs isn't panning out as expected. After two successful weeks in platform release, the strongly reviewed film earned just $2.43 million on Friday from 2,493 theaters. To put that into perspective, it falls below the $2.6 million opening day of the Ashton Kutcher-led Jobs back in August 2013. With the aforementioned critical response (86 percent) and positive early reactions from audiences (81 percent), it's clear that demand for yet another film about the tech icon just wasn't there among most paying customers despite a strong ensemble cast led by Michael Fassbender. The film's buzz could create some back-loading as it still hopes to contend during awards season, but it will need some help from casual audiences going forward. Universal itself is projecting close to a $7.1 million weekend.

Meanwhile, this weekend's remaining new releases equally flopped. Rock the Kasbah posted a $530,000 opening day and appears headed for a $1.7 million opening weekend with negative word of mouth (44 percent) and reviews (8 percent) holding it down. Lastly, Jem and the Holograms pulled $458,000 in its first day and should reach $1.15 million this weekend according to Universal. Its reviews are similarly sour (48 percent on Flixster; 22 percent on Rotten Tomatoes).

Tags: Goosebumps, The Martian, Jem and the Holograms, Steve Jobs, Rock the Kasbah, Paranormal Activity: The Ghost Dimension, The Last Witch Hunter
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