UPDATED: Weekend Actuals: 'Valentine's Day,' 'The Wolfman' and 'Percy Jackson'
Featured Stories - on February 16, 2010 by Phil Contrino
Valentine's Day, The Wolfman and Percy Jackson have all started off very well.
Tuesday Afternoon Update (1:30 p.m. PT): Weekend Actuals for Feb. 12 to Feb. 15, 2010:
Valentine's Day, $63,135,312
Percy Jackson and the Olympians: The Lightning Thief, $38,661,634
The Wolfman, $35,555,065
Monday Morning Update (7:50 a.m. PT): Warner Bros. is projecting a $66.855 million for Valentine's Day during the four-day frame. Meanwhile, 20th Century Fox is boasting a 4-day estimated haul of $38.750 million for Percy Jackson and the Olympians: The Lightning Thief. Check back soon for more four-day estimates.
Sunday Morning Update (9:48 a.m. PT): Warner Bros. is estimating an impressive $52.4 million for Valentine's Day from Friday to Sunday, which means that the romantic comedy should grab $59 million during the four-day frame.
20th Century Fox is reporting an estimated $31.1 million for Percy Jackson and the Olympians: The Lightning Thief from Friday to Sunday, which puts the adventure flick on pace for $38 million over four days.
According to Universal, The Wolfman will bring in $30.6 million from Friday to Sunday. Look for the thriller to post $34.5 million during the four-day period.
Saturday Morning Update (8:47 a.m. PT): As expected, Valentine's Day is dominating the weekend, and it should fall just shy of the $60 million mark during the four-day frame. Percy Jackson and the Olympians: The Lightning Thief will debut to around $44.5 million, while The Wolfman should snag $32.5 million.
This Presidents Day weekend could top the $220.6 million record-setting haul of 2009's Presidents Day weekend.
Thursday Afternoon Update (3:47 p.m. PT): As of 3 p.m. PT, Fandango.com is reporting that Valentine's Day is responsible for 38 percent of daily sales, while MovieTickets.com is reporting 36 percent. Even though negative reviews mean that word of mouth may not be too positive, Valentine's Day is going to have a strong weekend.
Percy Jackson and the Olympians: The Lightning Thief boasts 23 percent of sales on Fandango.com as of 3 p.m. PT, and 18 percent on MovieTickets.com.
As for The Wolfman, Fandango.com is reporting nine percent of daily sales, and MovieTickets.com is reporting seven.
Check out our final top 10 predictions in the table below.
|Four-Day Weekend Predictions: February 12 to February 15, 2010|
|Title||Gross (M)||Cume (M)||Locations||Inc./Dec.|
|2||Percy Jackson and the Olympians: The Lightning Thief||$32.5||$32.5||3,356||New|
|6||From Paris with Love||$5.9||$17.2||2,722||0|
|7||The Tooth Fairy||$5.7||$41.6||2,748||-470|
|8||Edge of Darkness||$5.2||$36.8||2,615||-451|
|9||When in Rome||$3.8||$26.3||2,125||-331|
|10||The Book of Eli||$3.4||$87.3||1,825||-995|
Additional reporting by Daniel Garris and Alex Edghill.
Wednesday Afternoon Update (4:59 p.m. PT): This weekend, Valentine's Day, Percy Jackson and the Olympians: The Lightning Thief and The Wolfman will be vying for their share of box office riches. Among holdovers, Dear John and Avatar should also do quite well.
Valentine's Day is guaranteed to take the #1 spot. The romantic comedy is a no-brainer for couples looking for something to do after they go on a Valentine's Day dinner date. With a cast that features up-and-coming stars (Taylor Lautner, Taylor Swift), thirtysomething stars (Ashton Kutcher, Jennifer Garner) and Oscar winners (Shirley MacLaine, Julia Roberts, Jamie Foxx) there's something for every type of moviegoer. The fact that Garry Marshall's flick is currently being trashed by critics won't have a significant effect on its opening weekend, but it may hurt its staying power.
As expected, Valentine's Day will skew heavily female. According to data collected by Flixster, women are nearly ten times more interested in the film than men are.
MovieTickets.com is reporting that Valentine's Day is responsible for 34 percent of daily sales as of 4 p.m. PT.
Valentine's Day should rake in a healthy $48 million over the four-day weekend.
Percy Jackson will find a sweet spot among teenage boys who wouldn't be caught dead seeing Valentine's Day. The 20th Century Fox release comes with a built-in audience thanks to its source novels, but the effective trailers should entice plenty of patrons who haven't done their reading.
As of 4 p.m. PT, MovieTickets.com is reporting that Percy Jackson is responsible for 16 percent of sales.
Percy Jackson and the Olympians: The Lightning Thief could muster $32 million during its prolonged debut frame.
Despite being plagued by release date changes, The Wolfman should start off on the right foot this weekend. Horror enthusiasts who can't stand all the sappy romance of Valentine's Day should show up in droves.
MovieTickets.com is reporting that The Wolfman boasts six percent of daily sales as of 4 p.m. PT.
"Interestingly, it's The Wolfman that comes closest of all of the new releases to being a demographic 'four-quadrant' film," says John Singh, a spokesperson for Flixster. "It's got solid traction with women, and its want-to-see levels among men are very high."
The Wolfman could post $31 million over the four-day frame.
Dear John will suffer a significant hit from the emergence of Valentine's Day since both flicks are aimed heavily at females. As for Avatar, its numbers will be diluted by Percy Jackson and The Wolfman. Still, both films should finish in the mid-teens over the four-day weekend.
Check back tomorrow for our top 10 predictions as well as official location counts.
Additional reporting by Daniel Garris and Alex Edghill.