Weekend Predictions: 'Dr. Seuss' The Lorax' and 'Project X'
Featured Stories - on February 29, 2012 by Phil Contrino
Dr. Seuss' The Lorax will have no problem claiming the top spot at the box office this coming weekend.
Now that Journey 2: The Mysterious Island is subsiding, the market is wide open for a family-friendly flick like The Lorax. The Dr. Seuss name also comes with plenty of built-in trust even though some adaptations of his work—here's looking at you, The Cat in the Hat—left a bitter taste. Universal is marketing the animated flick very aggressively, and it should pay off.
As of 4 p.m. PT, Fandango reports that The Lorax is responsible for 29% of daily sales.
Look for The Lorax to do $44 million from around 3,600 locations during its debut frame.
With Project X, producer Todd Phillips takes the found-footage genre away from its sci-fi/horror leanings. Coming off the success of The Devil Inside and Chronicle, Project X looks likes a safe bet for Warner Brothers. Phillips has earned an immense amount of mainstream trust thanks to his Hangover films, and his name will help make up for a cast populated by unknowns.
As of 4 p.m. PT, Fandango reports that Project X accounts for 4% of daily sales.
Expect Project X to rake in $20 million from around 3,000 locations.
Check out our predictions in the table below.
|Title||Release Date||Distributor||Weekend Gross ||Cumulative|
|Dr. Seuss' The Lorax||Mar 2, 2012||Universal
|Project X (2012)||Mar 2, 2012||Warner Bros.
|Act of Valor||Feb 24, 2012||Relativity Media
|Tyler Perry's Good Deeds||Feb 24, 2012||Lionsgate
|Journey 2: The Mysterious Island||Feb 10, 2012||Warner Bros. / New Line
|Safe House||Feb 10, 2012||Universal
|The Vow||Feb 10, 2012||Sony / Screen Gems
|Ghost Rider: Spirit of Vengeance||Feb 17, 2012||Sony / Columbia
|This Means War||Feb 17, 2012||Fox
|The Artist||Nov 25, 2011||Weinstein Company
Additional reporting by Daniel Garris and Alex Edghill.