Weekend Predictions: 'Dr. Seuss' The Lorax' and 'Project X'
Featured Stories - on February 29, 2012 by Phil Contrino
Dr. Seuss' The Lorax will have no problem claiming the top spot at the box office this coming weekend.
Now that Journey 2: The Mysterious Island is subsiding, the market is wide open for a family-friendly flick like The Lorax. The Dr. Seuss name also comes with plenty of built-in trust even though some adaptations of his work—here's looking at you, The Cat in the Hat—left a bitter taste. Universal is marketing the animated flick very aggressively, and it should pay off.
As of 4 p.m. PT, Fandango reports that The Lorax is responsible for 29% of daily sales.
Look for The Lorax to do $44 million from around 3,600 locations during its debut frame.
With Project X, producer Todd Phillips takes the found-footage genre away from its sci-fi/horror leanings. Coming off the success of The Devil Inside and Chronicle, Project X looks likes a safe bet for Warner Brothers. Phillips has earned an immense amount of mainstream trust thanks to his Hangover films, and his name will help make up for a cast populated by unknowns.
As of 4 p.m. PT, Fandango reports that Project X accounts for 4% of daily sales.
Expect Project X to rake in $20 million from around 3,000 locations.
Check out our predictions in the table below.
| Title | Release Date | Distributor | Weekend Gross | Cumulative |
|---|---|---|---|---|
| Dr. Seuss' The Lorax | Mar 2, 2012 | Universal |
$44,000,000 | $44,000,000 |
| Project X (2012) | Mar 2, 2012 | Warner Bros. |
$20,000,000 | $20,000,000 |
| Act of Valor | Feb 24, 2012 | Relativity Media |
$14,000,000 | $45,500,000 |
| Tyler Perry's Good Deeds | Feb 24, 2012 | Lionsgate |
$7,000,000 | $25,800,000 |
| Journey 2: The Mysterious Island | Feb 10, 2012 | Warner Bros. / New Line |
$6,800,000 | $85,500,000 |
| Safe House | Feb 10, 2012 | Universal |
$6,500,000 | $107,500,000 |
| The Vow | Feb 10, 2012 | Sony / Screen Gems |
$5,200,000 | $110,800,000 |
| Ghost Rider: Spirit of Vengeance | Feb 17, 2012 | Sony / Columbia |
$5,000,000 | $45,200,000 |
| This Means War | Feb 17, 2012 | Fox |
$4,800,000 | $40,600,000 |
| The Artist | Nov 25, 2011 | Weinstein Company |
$4,700,000 | $37,900,000 |
Additional reporting by Daniel Garris and Alex Edghill.
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