Weekend Predictions: 'Dr. Seuss' The Lorax' and 'Project X'

Featured Stories - on February 29, 2012 by Phil Contrino

3212predictions.pngDr. Seuss' The Lorax will have no problem claiming the top spot at the box office this coming weekend.

Now that Journey 2: The Mysterious Island is subsiding, the market is wide open for a family-friendly flick like The Lorax. The Dr. Seuss name also comes with plenty of built-in trust even though some adaptations of his work—here's looking at you, The Cat in the Hat—left a bitter taste. Universal is marketing the animated flick very aggressively, and it should pay off.

As of 4 p.m. PT, Fandango reports that The Lorax is responsible for 29% of daily sales.

Look for The Lorax to do $44 million from around 3,600 locations during its debut frame.

With Project X, producer Todd Phillips takes the found-footage genre away from its sci-fi/horror leanings. Coming off the success of The Devil Inside and Chronicle, Project X looks likes a safe bet for Warner Brothers. Phillips has earned an immense amount of mainstream trust thanks to his Hangover films, and his name will help make up for a cast populated by unknowns.

As of 4 p.m. PT, Fandango reports that Project X accounts for 4% of daily sales.

Expect Project X to rake in $20 million from around 3,000 locations.

Check out our predictions in the table below.

Title Release Date Distributor Weekend Gross
 Cumulative
Dr. Seuss' The Lorax Mar 2, 2012 Universal
 $44,000,000 $44,000,000
Project X (2012) Mar 2, 2012 Warner Bros.
 $20,000,000 $20,000,000
Act of Valor Feb 24, 2012 Relativity Media
 $14,000,000 $45,500,000
Tyler Perry's Good Deeds Feb 24, 2012 Lionsgate
 $7,000,000 $25,800,000
Journey 2: The Mysterious Island Feb 10, 2012 Warner Bros. / New Line
 $6,800,000 $85,500,000
Safe House Feb 10, 2012 Universal
 $6,500,000 $107,500,000
The Vow Feb 10, 2012 Sony / Screen Gems
 $5,200,000 $110,800,000
Ghost Rider: Spirit of Vengeance Feb 17, 2012 Sony / Columbia
 $5,000,000 $45,200,000
This Means War Feb 17, 2012 Fox
 $4,800,000 $40,600,000
The Artist Nov 25, 2011 Weinstein Company
 $4,700,000 $37,900,000

Additional reporting by Daniel Garris and Alex Edghill.

Tags: Dr. Seuss' The Lorax, Project X

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