Weekend Predictions: 'Snow White and the Huntsman' and 'Men in Black 3'

Featured Stories - on May 30, 2012 by Phil Contrino

snowwhitepred.pngSnow White and the Huntsman is poised to take the #1 spot away from Men in Black 3 at the box office this coming weekend.

SWATH certainly has the potential to be a minor four-quadrant hit. Women will be drawn to the drama between Kristen Stewart's Snow White and Charlize Theron's Queen Ravenna, while men will be enticed by the idea of Chris Hemsworthaka Thor from The Avengersengaging in on some Lord of the Rings-style action scenes. The wide appeal could turn SWATH into an unconventional date night choice. The only thing that the action flick lacks is family appealthe film's trailers make it clear that SWATH is a bit too dark and brooding for young kids.

Universal needs SWATH to be big. The studio's Battleship severely underperformed domestically in the shadow of Avengers just a few weeks back. Unfortunately, all the tentpoles that have opened since Avengers have disappointed. SWATH will test whether or not the influence of Disney's juggernaut has finally subsided.

As of 4 p.m. PT, Fandango reports that SWATH leads daily sales with 44%.

Look for Snow White and the Huntsman to take in $42 million from around 3,700 locations.

Men in Black 3 should hold up reasonably well during its sophomore frame. Word-of-mouth is solid thanks to a combined 76% approval rating from more than 245,000 Flixster users. More moviegoers may be tempted to catch the film now that they know it's a step above the much-maligned Men in Black 2.

Fandango reports that MiB3 accounts for 23% of daily sales.

Men in Black 3 should muster $27.5 million during its sophomore frame.

Check out the rest of our top 10 predictions in the table below.

Title Release Date Distributor Weekend Gross
Snow White and the Huntsman Jun 1, 2012 Universal
$42,000,000 $42,000,000
Men in Black 3 May 25, 2012 Sony / Columbia
$27,500,000 $111,000,000
Marvel's The Avengers May 4, 2012 Disney
$23,000,000 $555,800,000
Battleship May 18, 2012 Universal
$5,000,000 $55,200,000
The Dictator May 16, 2012 Paramount
$4,800,000 $51,100,000
The Best Exotic Marigold Hotel May 4, 2012 Fox Searchlight
$4,600,000 $25,500,000
What to Expect When You're Expecting May 18, 2012 Lionsgate
$4,000,000 $30,300,000
Dark Shadows May 11, 2012 Warner Bros.
$3,800,000 $70,800,000
Chernobyl Diaries May 25, 2012 Warner Bros.
$2,700,000 $14,000,000
The Hunger Games Mar 23, 2012 Lionsgate
$1,600,000 $398,300,000

Additional reporting by Daniel Garris and Alex Edghill.


Tags: Snow White and the Huntsman, Men in Black 3


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