Weekend Predictions: 'Cloud Atlas', 'Silent Hill: Revelation', 'Fun Size', & 'Chasing Mavericks'
Featured Stories - on October 24, 2012 by BOXOFFICE Staff
This weekend, four new films go into wide release on the final frame of the pre-holiday box office season. Cloud Atlas, Silent Hill: Revelation, Fun Size and Chasing Mavericks are scheduled to launch on Friday, October 26.
- Being based on a well-known novel could help.
- Warner Bros. has pushed the ambitious sci-fi drama with a fairly strong marketing campaign.
- The ensemble cast should draw at least some attention.
- Online interest was high at one time back when the trailer debuted online, thanks partially to the involvement of the Wachowskis and the book's fan base.
- Flixster activity has been quite strong, with a high 98% "want to see" score across 28,000+ voters.
- The esoteric nature of the story could be off-putting for mainstream viewers.
- Following several breakouts in October on top of releasing one week before the start of the holiday movie-going season could lessen audience demand this weekend.
- The estimated 2,000 theater count is the lowest for a Wachowski-produced film since before The Matrix.
- The R rating and longer running time could serve to limit the audience even more.
- Despite the strong Flixster activity, Twitter and Facebook buzz have been lacking.
Silent Hill: Revelation
- Being based on a popular video game gives it some built-in audience.
- Horror fans will be looking for this kind of movie on pre-Halloween weekend.
- The first film isn't exactly well-remembered.
- With Sinister and Paranormal Activity 4 having already opened over the past two weekends, that same horror audience has other options.
- Nickelodeon movies have a fairly successful history.
- The younger cast gives it a slight advantage in appealing to teens this weekend.
- Younger audiences could easily skip this in the way that they skipped Prom.
- Gerard Butler gives this otherwise low-profile film a recognizable face to attract audiences.
- The feel-good tale of the film could bring out families.
- With so much competition in the market, its hard to see a small release such as this breaking out with Hotel Transylvania still doing well and Wreck-It Ralph poised to interest families next week.
- Butler isn't exactly a guaranteed draw.
- The estimated 2,000 theater count will also hold back its audience potential.
Check out the table below for our predictions on this weekend's top 12 films.
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Argo||Oct 12, 2012||Warner Bros.
|Cloud Atlas||Oct 26, 2012||Warner Bros.
|Hotel Transylvania||Sep 28, 2012||Sony / Columbia
|Silent Hill: Revelation 3D||Oct 26, 2012||Open Road
|Paranormal Activity 4||Oct 19, 2012||Paramount
|Taken 2||Oct 5, 2012||Fox
|Here Comes the Boom||Oct 12, 2012||Sony / Columbia
|Alex Cross||Oct 19, 2012||Lionsgate / Summit
|Fun Size||Oct 26, 2012||Paramount
|Sinister||Oct 12, 2012||Lionsgate / Summit
|Pitch Perfect||Sep 28, 2012||Universal
|Chasing Mavericks||Oct 26, 2012||Fox
Shawn Robbins, Phil Contrino, Daniel Garris and Alex Edghill contributed to this article.