Weekend Forecast: 'Kick-Ass 2', 'Jobs', 'Lee Daniels' The Butler', & 'Paranoia'

Featured Stories - on August 14, 2013

aug16.pngFour more films join an already packed marketplace this weekend as Kick-Ass 2, Jobs, Lee Daniels' The Butler, and Paranoia all go into wide release on Friday, August 16

Kick-Ass 2


- The first film grew something of a cult following with strong success among fans and critics.
- Twitter and Facebook activity have been strong throughout the week.
- The presence of Jim Carrey and a larger ensemble cast could help bring in a few more of the uninitiated.


- Despite generating very positive word of mouth, the first film's legs at the box office weren't particularly impressive after its subdued opening.
- The string of films opening to modest and/or flat out disappointing numbers over the past month and a half could continue with a sequel that boasts limited appeal.
- Carrey's box office drawing power isn't near what it used to be. Could his political statements over the last few months have a negative impact here? 



- The film is timely following the death of Steve Jobs less than two years ago.
- Social network tracking has been fairly solid in comparison to The Social Network


- Ashton Kutcher isn't a guaranteed box office draw.
- The film could be overlooked in a crowded late summer market. 

Lee Daniels' The Butler


- After a summer filled with action films, older crowds may be ready for a more cerebral drama such as this.
- The media drama surrounding the movie's title offered free publicity for an otherwise low-key flick.
- The large ensemble cast.
- Previous history of similar films succeeding, such as this year's 42 and August 2011's The Help.
- Positive reviews could continue to increase awareness and interest. 


- As a Weinstein Company release with a modest theater count, long legs are more likely to occur than a breakout opening.
- Social network metrics leave a bit to be desired, although that may simply be a byproduct of the film's lack of appeal to young audiences.



- The star-studded cast featuring Harrison Ford, Gary Oldman, and Liam Hemsworth.
- Could benefit among older crowds who pass on The Butler


- The Hunger Games notwithstanding, Liam Hemsworth hasn't had quite the same rise in potential box office familiarity as his brother, Chris.
- The overcrowded marketplace may leave the film without an audience to corner.
- Middling-to-poor social network tracking, particularly on Flixster. 

Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, August 18
Kick-Ass 2 Aug 16, 2013 Universal
$24,000,000 $24,000,000
Lee Daniels' The Butler Aug 16, 2013 Weinstein Company
$22,500,000 $22,500,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$16,000,000 $68,000,000
Elysium Aug 9, 2013 Sony / TriStar
$14,000,000 $56,800,000
Planes Aug 9, 2013 Disney
$12,500,000 $44,800,000
Jobs Aug 16, 2013 Open Road
$10,000,000 $10,000,000
Percy Jackson: Sea of Monsters Aug 7, 2013 Fox
$7,700,000 $38,800,000
The Smurfs 2 Jul 31, 2013 Sony / Columbia
$6,200,000 $59,100,000
Paranoia Aug 16, 2013 Relativity Media
$6,000,000 $6,000,000
2 Guns Aug 2, 2013 Universal
$5,800,000 $59,600,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Kick-Ass 2, Lee Daniels' The Butler, Jobs, Paranoia


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