Weekend Forecast: 'Thor: The Dark World' & 'About Time'
Featured Stories - on November 06, 2013 by BoxOffice Staff
What should be the biggest opener since mid-summer, Thor: The Dark World debuts this Friday. Universal's About Time also expands into a nationwide release.
Thor: The Dark World
PROS:
- The successes of The Avengers and Iron Man 3 have significantly expanded the potential audience for related Marvel flicks.
- Disney has mounted a consistent and high-penetration marketing campaign over the past two months.
- Flixster and Twitter activity are performing ahead of the pace of Iron Man 3, while Facebook buzz is also strong.
- The original Thor was well-received during its theatrical run.
- Overseas audiences have already sent the film to more than $100 million since opening last week.
CONS:
- Audience reactions to Iron Man 3 were somewhat divisive. Will there be a spillover effect?
- Without Robert Downey, Jr.'s Iron Man character, Thor: The Dark World is in new territory as the first post-Avengers flick without him.
- Will buzz for November 22's The Hunger Games: Catching Fire have any overshadowing effect on this?
About Time
PROS:
- Rachel McAdams has a successful history with rom-coms such as The Notebook, The Vow, and The Time Traveler's Wife.
- Director Richard Curtis found a great deal of success with past hits like Notting Hill and Love Actually.
- There are very few options for date night crowds over the next couple of months.
CONS:
- The film's limited debut was very modest, indicating that it won't likely perform on the same level as Love Actually did ten years ago.
- Audiences may feel this is too "been there, done that" for McAdams if they remember Time Traveler's Wife.
- Opening against Thor: The Dark World won't help matters.
Check out our forecast for these films and the remainder of the weekend's top 10 in the table below.
| Title | Release Date | Distributor | Opening Weekend | Domestic Total through Sunday, Nov. 10 |
|---|---|---|---|---|
| Thor: The Dark World | Nov 8, 2013 | Disney |
$97,000,000 | $97,000,000 |
| Jackass Presents: Bad Grandpa | Oct 25, 2013 | Paramount |
$11,200,000 | $78,800,000 |
| Ender's Game | Nov 1, 2013 | Lionsgate / Summit |
$11,000,000 | $45,000,000 |
| Last Vegas | Nov 1, 2013 | CBS Films |
$10,800,000 | $33,300,000 |
| Free Birds | Nov 1, 2013 | Relativity Media |
$10,000,000 | $28,800,000 |
| 12 Years a Slave | Oct 18, 2013 | Fox Searchlight |
$8,300,000 | $19,100,000 |
| Gravity | Oct 4, 2013 | Warner Bros. |
$7,800,000 | $230,500,000 |
| Captain Phillips | Oct 11, 2013 | Sony / Columbia |
$5,500,000 | $90,700,000 |
| About Time | Nov 1, 2013 | Universal |
$5,100,000 | $6,600,000 |
| Cloudy with a Chance of Meatballs 2 | Sep 27, 2013 | Sony / Columbia |
$2,500,000 | $109,600,000 |
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
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