Weekend Forecast: 'The November Man' & 'As Above/So Below'

Featured Stories - on August 27, 2014 by BoxOffice Staff

aug29.pngSummer 2014 comes to a close this weekend as two wide releases will aim, but likely struggle, to put a dent in the Labor Day box office.

The November Man

PROS:

- Pierce Brosnan gives the film some much needed star appeal thanks to past associations with the spy genre, notably James Bond.
- Relativity's decision to move forward with a sequel already could be an encouraging sign.
- There simply hasn't been any strong competition in the latter half of August.

CONS:

- Social media activity has failed to impress on any front.
- Unfortunately, Brosnan's presence alone won't be enough to attract most moviegoers.
- The history of star-driven Labor Day releases doesn't bode well when looking back at soft performances of The American, Babylon A.D., etc.

As Above/So Below

PROS:

- Three of the top five Labor Day openers ever have come from the horror genre.
- The film's half-million Facebook fans is a very positive sign for a non-sequel.
- Twitter activity is significantly ahead of Deliver Us From Evil and The Quiet Ones.

CONS:

- The somewhat non-descript title won't entice many outside the horror fan base.
- Flixster and Twitter activity lag behind that of Oculus.

Check out our complete 4-day weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Monday, Sept. 1
Guardians of the Galaxy Aug 1, 2014 Disney
$20,500,000 $279,000,000
Teenage Mutant Ninja Turtles (2014) Aug 8, 2014 Paramount
$18,500,000 $169,300,000
Let's Be Cops Aug 13, 2014 Fox
$11,800,000 $61,000,000
As Above/So Below Aug 29, 2014 Universal
$11,500,000 $11,500,000
If I Stay
The November Man 
Aug 22, 2014
Aug 27, 2014 
Warner Bros. / New Line
Relativity
$10,300,000
$8,800,000 
$30,800,000
$10,300,000 
The Giver Aug 15, 2014 Weinstein Company
$6,700,000 $33,000,000
When the Game Stands Tall Aug 22, 2014 Sony / TriStar
$6,600,000 $17,200,000
The Hundred-Foot Journey Aug 8, 2014 Disney / DreamWorks
$6,500,000 $41,300,000
The Expendables 3 Aug 15, 2014 Lionsgate
$6,200,000 $35,900,000
Frank Miller's Sin City: A Dame To Kill For Aug 22, 2014 Weinstein / Dimension
$4,700,000 $13,400,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: The November Man, As Above/So Below, predictions

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