Weekend Forecast: 'The November Man' & 'As Above/So Below'
Featured Stories - on August 27, 2014 by BoxOffice Staff
Summer 2014 comes to a close this weekend as two wide releases will aim, but likely struggle, to put a dent in the Labor Day box office.
The November Man
- Pierce Brosnan gives the film some much needed star appeal thanks to past associations with the spy genre, notably James Bond.
- Relativity's decision to move forward with a sequel already could be an encouraging sign.
- There simply hasn't been any strong competition in the latter half of August.
- Social media activity has failed to impress on any front.
- Unfortunately, Brosnan's presence alone won't be enough to attract most moviegoers.
- The history of star-driven Labor Day releases doesn't bode well when looking back at soft performances of The American, Babylon A.D., etc.
As Above/So Below
- Three of the top five Labor Day openers ever have come from the horror genre.
- The film's half-million Facebook fans is a very positive sign for a non-sequel.
- Twitter activity is significantly ahead of Deliver Us From Evil and The Quiet Ones.
- The somewhat non-descript title won't entice many outside the horror fan base.
- Flixster and Twitter activity lag behind that of Oculus.
Check out our complete 4-day weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Monday, Sept. 1|
|Guardians of the Galaxy||Aug 1, 2014||Disney
|Teenage Mutant Ninja Turtles (2014)||Aug 8, 2014||Paramount
|Let's Be Cops||Aug 13, 2014||Fox
|As Above/So Below||Aug 29, 2014||Universal
|If I Stay
The November Man
|Aug 22, 2014
Aug 27, 2014
|Warner Bros. / New Line
|The Giver||Aug 15, 2014||Weinstein Company
|When the Game Stands Tall||Aug 22, 2014||Sony / TriStar
|The Hundred-Foot Journey||Aug 8, 2014||Disney / DreamWorks
|The Expendables 3||Aug 15, 2014||Lionsgate
|Frank Miller's Sin City: A Dame To Kill For||Aug 22, 2014||Weinstein / Dimension
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.