Long Range Forecast: 'Fifty Shades of Grey'

Featured Stories - on December 19, 2014 by BoxOffice Staff

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This Valentine's Day, one of the most surprising literary phenomenons of all time gets the cinematic treatment when Universal's Fifty Shades of Grey opens. Will fans of the book come out in droves or is a backlash inevitable. This week BoxOffice takes a closer look at the commercial potential for Fifty Shades of Grey

Fifty Shades of Grey
(Universal)

PROS:

- The three Fifty Shades books have sold more than 100 million copies worldwide. That's staggering. 
- Facebook/Twitter reactions to the trailers have been pretty encouraging.
- This is poised to become the next major "Girls Night Out" movie in the same vein as Sex and the City and Magic Mike
- Universal's marketing blitz has been very aggressive from the release of the first poster.

CONS:

- The casting of Jamie Dornan in the lead role disappointed many fans of the book.
- It's possible that the property has become too big and many people who read the books are already sick of it.

Check out our predictions for this film and others in the table below.

Title Release Date (Wide) Distributor First Weekend of Wide Release Cumulative
Kingsman: The Secret Service Feb 13, 2015 Fox
$23,000,000** $60,000,000
Fifty Shades of Grey Feb 13, 2015 Universal / Focus
$61,000,000** $148,000,000
Seventh Son Feb 6, 2015 Universal
$8,000,000 $19,000,000
Jupiter Ascending Feb 6, 2015 Warner Bros.
$20,000,000 $53,000,000
The SpongeBob Movie: Sponge Out of Water Feb 6, 2015 Paramount
$31,000,000 $105,000,000
Project Almanac Jan 30, 2015 Paramount
$16,000,000 $41,000,000
Black or White Jan 30, 2015 Relativity Media
$7,500,000 $22,000,000
Mortdecai Jan 23, 2015 Lionsgate
$10,000,000 $26,000,000
Strange Magic Jan 23, 2015 Disney
$9,000,000 $24,000,000
The Boy Next Door Jan 23, 2015 Universal
$8,000,000 $21,000,000
Blackhat Jan 16, 2015 Universal
$14,000,000** $38,000,000
The Wedding Ringer Jan 16, 2015 Sony / Screen Gems
$32,000,000** $81,000,000
American Sniper Jan 16, 2015 Warner Bros.
$29,000,000** $81,000,000
Taken 3 Jan 9, 2015 Fox
$33,000,000 $91,000,000
The Woman In Black 2: Angel of Death Jan 2, 2015 Relativity Media
$10,500,000 $23,000,000
The Gambler Dec. 25, 2014 Paramount
$9,500,000* $41,000,000
Unbroken Dec. 25, 2014 Universal
$24,000,000* $113,000,000
Into the Woods Dec. 25, 2015 Disney
$31,000,000* $142,000,000

*3-day weekend
**4-day weekend

Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report.   

Tags: Fifty Shades of Grey, predictions

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