Weekend Forecast: 'The Boy Next Door', 'Mortdecai', & 'Strange Magic'

Featured Stories - on January 21, 2015 by BoxOffice Staff

12315.pngThree new films open on the penultimate Friday of January, although none will stop American Sniper from a second straight weekend victory.

The Boy Next Door

PROS:

- Twitter and Flixster activity have been roughly on par with that of No Good Deed.
- Jennifer Lopez still carries some pull with Latino audiences, a continually growing audience segment.
- Facebook growth is also very healthy.

CONS:

- Unfortunately, with such a busy frame last weekend, any new release will have a hard time finding a sizable audience right now.
- Lopez's overall box office drawing power isn't as strong as it was a decade ago.

Mortdecai

PROS:

- The all-star cast could prove to entice adult audiences looking for a laugh this weekend.
- Twitter activity has shown significant improvement this week.

CONS:

- Johnny Depp's drawing power has taken a hit in recent years.
- Unfortunately, with such a busy frame last weekend, any new release will have a hard time finding a sizable audience right now.

Strange Magic

PROS:

- The Disney and Lucasfilm names bring some potential drawing power to the table.
- A voice cast of relatively well-known names gives it some commercial appeal.

CONS:

- The late release announcement has resulted in lower awareness than Disney releases typically receive.
- With Paddington performing well and receiving strong word of mouth, many families are likely to opt for that flick.

Below is our complete weekend forecast.

Title Release Date Distributor Weekend Gross Domestic Total through Sunday, January 25
American Sniper Dec 25, 2014 Warner Bros.
$58,500,000 $194,500,000
The Boy Next Door Jan 23, 2015 Universal
$16,000,000 $16,000,000
Paddington Jan 16, 2015 Weinstein / Dimension
$13,000,000 $41,100,000
The Wedding Ringer Jan 16, 2015 Sony / Screen Gems
$11,500,000 $39,800,000
Mortdecai Jan 23, 2015 Lionsgate
$8,500,000 $8,500,000
Taken 3 Jan 9, 2015 Fox
$8,300,000 $76,900,000
Selma Dec 25, 2014 Paramount
$5,800,000 $39,600,000
The Imitation Game Nov 28, 2014 Weinstein Company
$5,500,000 $59,000,000
Strange Magic Jan 23, 2015 Disney
$5,300,000 $5,300,000
Into the Woods Dec 25, 2014 Disney
$4,300,000 $122,000,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: American Sniper, The Boy Next Door, Strange Magic, Mortdecai, predictions

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