Weekend Forecast: 'Cinderella' & 'Run All Night'

Featured Stories - on March 11, 2015 by BoxOffice Staff

mar13.pngCinderella

PROS:

- Disney's successfully rebuilt their reputation for delivering entertaining fairy tale adaptations over the past few years.
- The absence of a hit film in recent weeks leaves the market ready for another one.
- The film's Facebook page has already totaled a strong 13.7 million fans.
- Early reviews are very encouraging, which should also lead to long legs. 

CONS:

- Male interest for the film isn't as high as it was for Maleficent or Oz the Great and Powerful.
- While not necessarily a negative, Twitter activity is more conservative -- along the lines of Into the Woods rather than Oz or Maleficent.
- Flixster activity is relatively modest.

Run All Night

PROS:

- Liam Neeson's cemented status as an action star.
- Twitter activity is trending slightly ahead of A Walk Among the Tombstones.
- Counter-programming to the female-heavy Cinderella.

CONS:

- Facebook and Flixster buzz are lacking, especially on the former where the film holds just under 53,000 fans.
- With his third film since October, audiences could be a bit overexposed to Neeson right now.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Sunday, March 15
Cinderella (2015) Mar 13, 2015 Disney
$64,000,000 $64,000,000
Run All Night Mar 13, 2015 Warner Bros.
$15,000,000 $15,000,000
CHAPPiE Mar 6, 2015 Sony / Columbia
$6,700,000 $24,400,000
Focus (2015) Feb 27, 2015 Warner Bros.
$6,500,000 $44,800,000
The Second Best Exotic Marigold Hotel Mar 6, 2015 Fox Searchlight
$6,200,000 $18,500,000
Kingsman: The Secret Service Feb 13, 2015 Fox
$6,000,000 $107,200,000
The SpongeBob Movie: Sponge Out of Water Feb 6, 2015 Paramount
$3,700,000 $154,200,000
McFarland, USA Feb 20, 2015 Disney
$3,500,000 $34,800,000
The DUFF Feb 20, 2015 CBS Films / Lionsgate
$2,900,000 $30,300,000
American Sniper Dec 25, 2014 Warner Bros.
$2,800,000 $341,300,000
The Lazarus Effect Feb 27, 2015 Relativity Media
$2,700,000 $21,600,000
Fifty Shades of Grey Feb 13, 2015 Universal / Focus
$2,600,000 $161,000,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Run All Night, Cinderella, predictions

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