Weekend Forecast: 'Pixels', 'Paper Towns', & 'Southpaw'
Featured Stories - on July 22, 2015 by BoxOffice Staff
This weekend will see three new wide releases vie for a piece of the hot summer market.
- Regardless of industry criticism, Adam Sandler still boasts a notable family audience that typically show up for his more accessible films.
- The recent wave of nostalgia-driven box office successes could carry over to this pic with multi-generational appeal.
- Flixster and Facebook activity are encouraging for what is, technically, a non-franchise/non-sequel film.
- Sandler's audience has nevertheless diminished in recent years, with the Grown Ups films being the exceptions to that rule.
- In an already fairly crowded summer, audiences may not view Pixels as a need-to-see type of movie.
- Twitter activity leaves much to be desired.
- Author John Green has quite a few young adult fans thanks to last year's hugely successful The Fault In Our Stars.
- In general, young adult films are still strong properties right now.
- With nearly 1.4 million Facebook fans and strong Twitter movement this week, there's definitely a young audience out there for this.
- Shailene Woodley's popularity was increasing at the right time before Fault last year. Unfortunately, neither of the two stars here are in quite the same league of recognition yet.
- Flixster activity is relatively soft for the genre.
- With so much competition in the market, this could have a hard time breaking out beyond the core teen demo.
- Adults looking for something other than a popcorn movie may find a welcome reprieve in this.
- Jake Gyllenhaal continues to take on challenging performances, something his fans will probably turn out for.
- Twitter buzz is increasingly strong.
- Reviews are heading in the wrong direction, which unfortunately could hurt the film's outlook before it even opens.
- Flixster and Facebook activity haven't done much to impress.
- Marketing for the somewhat under-the-radar summer release has been modest.
Top 10 Forecast
We're forecasting a $169.4 million gross from this weekend's top ten films. That would represent a 28 percent increase from the same frame last year, which generated $132 million and was led by newcomers Lucy ($43.9 million) and Hercules ($29.8 million).
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Opening||Domestic Total through Sunday, July 26|
|Pixels||Jul 24, 2015||Sony / Columbia
|Paper Towns||Jul 24, 2015||Fox
|Ant-Man||Jul 17, 2015||Disney
|Minions||Jul 10, 2015||Universal
|Trainwreck||Jul 17, 2015||Universal
|Southpaw||Jul 24, 2015||Weinstein Company
|Inside Out (2015)||Jun 19, 2015||Disney
|Jurassic World||Jun 12, 2015||Universal
|Mr. Holmes||Jul 17, 2015||Roadside Attractions
|Terminator Genisys||Jul 1, 2015||Paramount
|Magic Mike XXL||Jul 1, 2015||Warner Bros.
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.