Weekend Forecast: 'Our Brand Is Crisis', 'Burnt', & 'Scouts Guide to the Zombie Apocalypse'
Featured Stories - on October 28, 2015 by BoxOffice Staff
The final weekend before the lucrative holiday movie season brings three new wide releases. Will any of them make an impact at the box office?
Our Brand Is Crisis
PROS:
- Sandra Bullock's presence could draw out her fans among adult audiences.
- The timely release amid the current presidential campaign could spur interest.
CONS:
- Social media activity is weak across the board.
- With so much adult fare already in the market, there's not likely much demand for a poorly reviewed political comedy/drama.
Burnt
PROS:
- Bradley Cooper's star power has continued to rise thanks to the massive success of American Sniper earlier this year.
- The film has generated stronger Flixster activity in the past few weeks than this weekend's other new releases.
CONS:
- Cooper isn't a guaranteed box office draw yet -- see Aloha.
- Reviews are similarly heading south for this film, while social media buzz trails even that of Aloha.
Scouts Guide to the Zombie Apocalypse
PROS:
- The Halloween weekend release could entice younger audiences.
- Zombieland found success six years ago with a similar concept and release date.
CONS:
- The experimental theatrical/VOD release from Paramount will no doubt mute box office grosses.
- The lack of reviews suggests this likely won't be a film that plays well beyond Halloween on Saturday.
Top 10 Forecast
BoxOffice predicts this weekend's top ten films will accumulate around $60.9 million. That would represent a 19 percent decrease from the same Halloween weekend last year (when the holiday fell on Friday), which tallied $74.8 million as it was led by Ouija's second weekend ($10.7 million) and the debut of Nightcrawler ($10.4 million).
Check out our complete weekend forecast in the table below.
| Title | Release Date | Distributor | Weekend | Domestic Total through Sunday, November 1 |
|---|---|---|---|---|
| The Martian | Oct 2, 2015 | Fox |
$11,800,000 | $183,200,000 |
| Goosebumps | Oct 16, 2015 | Sony / Columbia |
$9,000,000 | $55,800,000 |
| Bridge of Spies | Oct 16, 2015 | Disney / DreamWorks |
$8,800,000 | $45,800,000 |
| Burnt | Oct 30, 2015 | Weinstein Company |
$6,000,000 | $6,000,000 |
| Hotel Transylvania 2 | Sep 25, 2015 | Sony / Columbia |
$5,200,000 | $155,200,000 |
| Our Brand Is Crisis (2015) | Oct 30, 2015 | Warner Bros. |
$5,000,000 | $5,000,000 |
| The Last Witch Hunter | Oct 23, 2015 | Lionsgate / Summit |
$4,900,000 | $18,800,000 |
| Steve Jobs | Oct 9, 2015 | Universal |
$3,900,000 | $15,800,000 |
| Paranormal Activity: The Ghost Dimension | Oct 23, 2015 | Paramount |
$3,300,000 | $13,400,000 |
| Scouts Guide to the Zombie Apocalypse | Oct 30, 2015 | Paramount |
$3,000,000 | $3,000,000 |
| The Intern | Sep 25, 2015 | Warner Bros. |
$2,700,000 | $68,800,000 |
| Crimson Peak | Oct 16, 2015 | Universal |
$2,600,000 | $27,100,000 |
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
davidtoemily on 05 July 2018
The film has generated stronger Flixster activity in the past few weeks than this weekend's other new releases.
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