Weekend Forecast: 'Steve Jobs', 'The Last Witch Hunter', 'Paranormal Activity: The Ghost Dimension', 'Rock the Kasbah', & 'Jem and the Holograms'

Featured Stories - on October 21, 2015 by BoxOffice Staff

oct23wknd.pngThe penultimate weekend of October sees five wide releases vie for box office success. Which of them will achieve it?

Steve Jobs

PROS:

- Strong reviews and an encouraging run in limited release have built up very positive early momentum.
- Buzz around Michael Fassbender and the ensemble cast, as well as Aaron Sorkin's script and Danny Boyle's direction, have compounded early buzz.
- Similar films like The Social Network and Moneyball found great success this time of year.
- Flixster activity has picked up in recent weeks.

CONS:

- With so many films and documentaries about Jobs over the past few years, casual viewers may not be as immediately interested as those in the film community.
- To that end, the film's legs will be far more important than its opening weekend.
- As a historical figure, Jobs is certainly even more well known than the likes of Mark Zuckerberg -- but he's also far more controversial in terms of his personal relationships and treatment of those who worked for him.

The Last Witch Hunter

PROS:

- Vin Diesel has gone through a career resurgence thanks to the last four Fast & Furious movies, so it's possible that will carry over to an original film for him.
- The ensemble cast of Elijah Wood and Michael Caine further enhances its strengths as a genre film.
- The timely release close to Halloween could be another advantage.

CONS:

- Reviews are heading south very quickly.
- We're due for a market cool-off after so many hits this past month, and more to come next month.
- Diesel's Riddick somewhat underperformed two years ago, and that was a sequel to a series with a small but loyal fan base.

Paranormal Activity: The Ghost Dimension

PROS:

- Marketing this as the finale of the franchise could give it a slight boost in interest, ala Saw.
- The franchise continues to impress with its number of fans on Facebook (approaching 20 million).

CONS:

- The last film saw a major decline for the franchise and interest among casual viewers seems to be sticking to that trend.
- The experimental semi-wide release alongside VOD play is likely to mute box office grosses even more.

Rock the Kasbah

PROS:

- Pop culture respect for Bill Murray seems to only increase with time, and this is the kind of role his fans like seeing him in.
- This may be a good counter-programming for older crowds.

CONS:

- Social media activity leaves much to be desired, unfortunately.
- Competing for the adult crowd against Steve Jobs and Bridge of Spies' second weekend will be a major task.

Jem and the Holograms

PROS:

- The franchise on which the film is based has a built-in fan base of youngsters.

CONS:

- Marketing has been minimal, and those fans haven't been kind in their reaction to the trailers.

Top 10 Forecast

BoxOffice predicts this weekend's top ten will score around $105.4 million, marking an 8.5 percent improvement against the same frame last year when Ouija ($19.9 million debut) and John Wick ($14.4 million debut) led the top ten to an overall haul of $97.1 million.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Sunday, October 25
Steve Jobs Oct 9, 2015 Universal
$21,000,000 $23,700,000
Goosebumps Oct 16, 2015 Sony / Columbia
$15,000,000 $43,300,000
The Last Witch Hunter Oct 23, 2015 Lionsgate / Summit
$14,000,000 $14,000,000
The Martian Oct 2, 2015 Fox
$12,500,000 $162,900,000
Paranormal Activity: The Ghost Dimension Oct 23, 2015 Paramount
$10,500,000 $10,500,000
Bridge of Spies Oct 16, 2015 Disney / DreamWorks
$10,000,000 $31,200,000
Hotel Transylvania 2 Sep 25, 2015 Sony / Columbia
$8,700,000 $148,000,000
Crimson Peak Oct 16, 2015 Universal
$5,900,000 $22,800,000
Rock the Kasbah Oct 23, 2015 Open Road
$4,000,000 $4,000,000
Jem and the Holograms Oct 23, 2015 Universal
$3,800,000 $3,800,000
The Intern Sep 25, 2015 Warner Bros.
$3,300,000 $64,100,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Paranormal Activity: The Ghost Dimension, Jem and the Holograms, The Last Witch Hunter, Rock the Kasbah, Steve Jobs, predictions

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