Live From CinemaCon 2012: Disney Makes Two Major Announcements

on April 25, 2012

disneylogo.pngBy Phil Contrino

On Tuesday evening the Coliseum Theatre stage at Caesars Palace belonged to Disney.

The Mouse House made two major announcements: 1) They'll be moving forward with The Muppets 2 and 2) Jack White is going to be scoring The Lone Ranger.

Jason Segel has been quite vocal about not wanting to star in a Muppets sequel, but that's not stopping Disney from continuing to capitalize on the revitalized brand. The Muppets raked in $158.2 million worldwide.

The decision to let Jack White score The Lone Ranger give the project a much needed boost of cool—something that was desperately needed after the bad publicity generated by false starts on the production side.

The Disney showcase also included new footage from Wreck-It Ralph, Monsters University, The Odd Life of Timothy Green andOz: The Great and Powerful. Wreck-It Ralph and Monsters University went over particularly well with the crowd.

The presentation ended with the first 30 minutes of Brave. The Pixar flick should tap into the same audience that appreciated seeing strong female characters in The Help and The Hunger Games. Brave is definitely a force to reckoned with this summer.

 

Tags: CinemaCon 2012

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