Regal Entertainment Group Reports Record-Breaking $42 Million in Gross Admissions Revenue for ‘Marvel’s The Avengers’
on May 07, 2012
KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced that the opening weekend of ‘Marvel's The Avengers' surpasses previous company and domestic exhibition records. Regal earned an unprecedented $42 million in gross admissions revenue beginning with a massive midnight audience that started gathering Thursday and continued throughout the weekend with a busy box office.
"Regal was thrilled to host such a large and appreciative crowd this past weekend. ‘Marvel's The Avengers' is being well-received by both critics and our guests which leads to further interest in the film with great word-of-mouth advertising and a desire by many moviegoers to see it again," stated Greg Dunn, President and COO of Regal Entertainment Group. "Regal's $42 million for ‘The Avengers' opening weekend is a tremendous start to an impressive slate of summer movies."
Regal Entertainment Group generated additional interest in ‘Marvel's The Avengers' by hosting a day-long event showcasing previous Marvel films. Thousands of fans attended the special movie event on Thursday at 78 Regal theatres to watch four previously released superhero movies before enjoying the much-anticipated midnight premiere.