FANDANGO TOPS RECORDS WITH BEST SUMMER IN COMPANY HISTORY
on August 27, 2012
LOS ANGELES -- Fandango, the nation's leading moviegoer destination, announced its best summer (May-August) in the company's 12-year history. Fandango's summer ticket sales rose more than 26% year-over-year, while traffic across all platforms broke previous Fandango records with total monthly unique visitors increasing more than 25% over the same time period last year. During the summer season, Fandango also posted its two highest-trafficked months ever with July garnering more than 41 million unique visitors, besting the previous record set in June of 35 million unique visitors.
Mobile continues to be a driver of sales this summer with downloads of Fandango's apps up 43% year-over-year and total downloads topping 26 million. This increase led to mobile ticket sales more than doubling over the past year, rising 116%. Overall, mobile purchases accounted for nearly 30% of all tickets sold on Fandango throughout the summer of 2012, a new record for mobile's percentage of overall ticket sales.
"Fandango continues to be on a roll," said Fandango Executive Vice President and General Manager Rick Butler. "This summer's record performance is a testament to our new exhibitor and portal partnerships, as well as our mobile and social innovations which have made Fandango the easiest and most convenient way to go to the movies."
The second quarter of 2012 was Fandango's top quarter to date, with a 26% year-over-year increase in traffic and 28% year-over-year surge in second quarter ticket sales. Helping fuel Fandango's growth surge is the company's expanded exhibitor reach, thanks to recent deals with AMC Theatres, Regency Theatres and other chains. In addition, Fandango struck recent partnerships with MSN, Yahoo! and AOL's Moviefone, becoming the movie ticketing provider for these sites.