'The Hobbit' Premieres on Christie Projectors
on November 21, 2012
WELLINGTON -- The technology on display at the premiere of "The Hobbit: An Unexpected Journey," presented by Warner Bros. Pictures, Metro-Goldwyn-Mayer Pictures (MGM), and New Line Cinema, represents years of effort and a bold step forward in the ultimate cinema experience. To do justice to Academy Award-winning director Peter Jackson's vision, Christie® has been chosen to supply the digital cinema/HFR projection technology for the world premiere, to be held at the Embassy Theatre in Wellington, New Zealand, on November 28, 2012.
Two top-of-the-line Christie Solaria® CP2230 series digital projectors will flood the screen for the highly anticipated film premiere with more than 12 foot lamberts (ft-L) brightness, revealing astonishing detail in the scenery, costumes and expressions of the characters. The current standard for 3D light levels on screens is 3 to 4.5 ft-L, while 2D light levels are standardized at 14 ft-L. The Christie® Duo integration kit combines the intensity of the dual CP2230 projectors.
"With Christie's support, our Wellington Premiere will present ‘The Hobbit: An Unexpected Journey' at its full technical potential - in vibrant, bright High Frame Rate
3-D. I thank Christie for helping us push the boundaries and give audiences a glimpse into the exciting future of cinema presentation," director Peter Jackson said.
Jack Kline, president and COO, Christie Digital Systems USA, Inc., was equally enthusiastic. "Endorsements from industry leaders like Peter Jackson and Warner Bros. Pictures, MGM and New Line Cinema compliment Christie's leadership position in the visual technology world, which we've achieved by consistently delivering what exhibitors and audiences want."
Christie's digital projectors, installed by its Xebex cinema partner, will also play a leading role in the Tokyo premiere of "The Hobbit: An Unexpected Journey," taking place at the Toho Cinemas in Roppongi Hills on December 1st, with Mr. Jackson in attendance.
Christie, Park Road See Fruits of Joint Research
Christie signed a technology co-operation agreement with Park Road Post Production Ltd. ("Park Road") and Weta Digital Ltd. ("Weta") in April 2012 to work together to advance the state of the art of digital cinema production and projection, with an emphasis on high frame rate (HFR) delivery.
As part of that agreement, Park Road and Weta upgraded their facilities with Christie projectors and provided Christie with review, testing and feedback on new hardware and software developments related to high-bandwidth interfaces and HFR technology, as well as sample movie content (consistent with the content owner's permission) for Christie to use in testing its projectors and integrated media block (IMB) units.
"The success of our joint research and knowledge exchange has led to the creation of the most reliable high frame rate IMB/projection solution available and this will be evident to all at ‘The Hobbit: An Unexpected Journey' premiere and beyond," said Cameron Harland, General Manager, Park Road, "and using the world's first totally integrated and commercially available dual-projection system, we are anticipating a stunning rendition of the film."
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