DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
on April 15, 2013
DALLAS, TX / LAS VEGAS - April 15, 2013: As nearly 85,000* movie theatre screens around the
world showcase the digital cinema revolution using Texas Instruments (TI)
(NASDAQ: TXN) DLP Cinema® technology, the benefits of digital are becoming more
apparent every day to both exhibitors and audiences - and even more is
possible. Whether exhibitors are looking to improve their bottom line, or want
to wow with the new experiences and technologies that surpass home and mobile
entertainment, DLP Cinema can provide a forward-facing solution. Together with
partner licensees Barco, Christie and NEC, DLP Cinema is helping to enhance
theatres with the brightest 3D showings, high frame rate (HFR) content
playback, large screen laser projection, and other advantages today.
"We have been at the core of the digital cinema movement ever since the first theatres adopted DLP Cinema technology nearly 15 years ago, and have championed its innovation and values throughout," said Dave Duncan, manager of DLP Cinema and Professional Display for Texas Instruments. "Although we are thrilled as more exhibitors and theatregoers enjoy the benefits of digital with each showing, it's all the groundbreaking possibilities still to come that are the most exciting."
Using DLP Cinema technology in their theatres, exhibitors across the globe have been able to share the immersive quality of digital 3D through James Cameron's Avatar, and a new level of detailed action via Peter Jackson's HFR blockbuster, The Hobbit: An Unexpected Journey. Last month, AMC Theatres introduced the world's first commercial cinema showing of laser projection, courtesy of a DLP Cinema-powered prototype projector from Christie that enabled Jon Chu's G.I. Joe: Retaliation to be experienced in 3D at the high brightness levels normally seen in 2D showings.
Looking ahead, with the inherently high quality, speed, and reliability of DLP's technology, it becomes a matter of when - not if - other breakthroughs will be made available to exhibitors using digital cinema. Students worldwide already interact with lessons and content via DLP-powered classroom projectors, and thus it is not a stretch to foresee audiences using similar gesture control to interact with a movie at a DLP Cinema-equipped theatre, perhaps to direct a scene or select an alternate ending. Wearable displays are in the works that deliver a live, up close level of augmented reality to individuals, which could also coordinate with a DLP Cinema projector for a personalized movie event. The power of DLP Cinema projection has also helped bring hologram-like renditions of famous entertainers to the stage, a capability that could also find its way to local theatres for a new type of live, 3D performance. While the best viewing of 3D content necessitates glasses, even with the speed of DLP Cinema technology, that same imaging quickness could one day result in a glasses-free experience in theatres of the future.
With a comprehensive range of DLP Cinema projectors available from Barco, Christie and NEC, including more compact, cost-effective models with DLP Cinema's S2K chipset, the positive promise of digital cinema - and greater potential for the future - is being upheld for exhibitors of nearly every size and locale. From art houses and independently-owned cinemas to multiplexes throughout regions, DLP Cinema is partnering with owners to keep innovation alive, well, and, most importantly, possible for the industry. At Cinema Paradiso, located in the historic Vinnette Carroll Theatre in Fort Lauderdale, FL, a full digital setup featuring a DLP Cinema-powered projector with the S2K chipset promises to keep audiences coming back for more.
"With our new DLP Cinema projector, our audiences are so happy now," said Gregory Von Hausch, President & CEO, Cinema Paradiso. "So much more content is available to us, and the audiences are delighted by the increased variety. But most of all, the image is everything - so brilliant, crisp and intoxicating. I love it, and so do our crowds."
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