'Iron Man 3' Takes Off with 93% of Today’s Fandango Ticket Sales, Scoring 100 on Fandango’s Fanticipation Buzz Indicator

LOS ANGELES -- Fandango, the nation's leading moviegoer destination, reported today that Iron Man 3 is the first film this year to score 100 on the company's Fanticipation scale (above), which charts movie fan buzz and excitement around the weekend box office line-up. Numerical scores (on a 1-100 scale) are calculated based a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. To date, Iron Man 3 is flying away with 93% of Fandango's ticket sales today as of 10 am PT.

Voted in a springtime Fandango moviegoer survey as the most anticipated film of the summer season, Iron Man 3 is currently Fandango's top-selling advance ticket-seller of the year, and its advance sales are outperforming Iron Man 2, at the same point in that film's sales cycle.

According to a Fandango survey of more than 1,000 Iron Man 3 ticket-buyers:
88% of survey respondents said The Avengers influenced their decision to see Iron Man 3.
62% said Gwyneth Paltrow's more dynamic role in Iron Man 3 increased their interest in seeing the movie.
57% picked Sir Ben Kingsley as the most anticipated newcomer to the Iron Man franchise.