AUSTRALIA: 'The Heat' Warms Up the Box Office
on July 24, 2013
The Heat is still on in Australia. The Melissa McCarthy/Sandra Bullock comedy led the box office in its second weekend by taking in a total of $2.5 million dollars, brining its cume in Oz to $7.5 million. It was only a 27% drop from The Heat's opening weekend, enough to relegate the openings of This is the End and The Conjuring down to second and third place, respectively. Screen count had a lot to do with the result in the top three. The Heat's 341 locations allowed the female-driven comedy to pull ahead of the new releases. This is the End played in 233 screens for a $2.2 million opening weekend and a $9,683 per-screen average that ranks above The Heat's $7,529 average. The Conjuring came in third with a $1.6 million opening but posted the weekend's top average with a $12,133 count from only 135 screens.
Pacific Rim fell 55% from its opening weekend to gross $1.5 million in its second frame. The high-concept film has earned a total of $5.2 million in Australia -not exactly a flop, but nowhere near a blockbuster success. The film will likely end its run behind Disney's The Lone Ranger. The Johnny Depp vehicle has grossed $8.2 million in three weeks, including a million-dollar performance over the weekend.
The rest of the chart is populated by certified hits. Despicable Me 2 added another $1.5 million in its fifth weekend to reach a $29.9 million total. Man of Steel earned $1 million in its fourth frame to break the $20 million mark. World War Z closed out its fifth week in Australia with anequally impressive $20.8 million.
Top 10 Films in Australia. July 19-21, 2013