MEXICO: 'Wolverine' Dethrones Animated Fare with a $6.3M Opening
on July 31, 2013
The Wolverine walked off with $6.3 million from its Mexico debut, the highest performance for an X-Men film featuring Hugh Jackman’s title character in the territory. X-Men: the Last Stand took in $5.9 million in its debut, X-Men Originis: Wolverine brought in $4 million, X2: X-Men United opened to $3.3 million, and the original X-Men grossed $2.5 million in their respective Mexican premieres.
Despicable Me 2 was a distant second place in its fourth frame, grossing $2 million over the weekend to take its total to a market-leading $43.1 million among films in release. Monsters University is still posting positive numbers after six weeks in Mexico. The Pixar prequel has taken in a total of $37.3 million in the country, the second biggest market for the film behind Japan. Turbo is the odd-film-out of the three animated features in the top ten, dropping 53% in its first hold for a $1.7 million weekend and $7.4 million cume. Mexico is the third top market for Turbo, behind South Korea and Russia.
The Lone Ranger fell 55% in its second weekend for a $1.5 million hold, taking its Mexican cume to $7.1 million. It’s a disappointing performance for the Disney release; The Lone Ranger has only taken in $78.6 million from 40 territories. If Johnny Depp’s brand has devalued through the release, it’s nothing compared to the diminishing returns of the Scary Movie franchise. Scary Movie 5 opened in sixth place to $434k, well behind openings that ranged from $926k to $1.6 million from the previous entries in the franchise.
Top Ten Films in Mexico. July 27-29, 2013