2013 Market Recap - BRAZIL: Hollywood Tentpoles and Domestic Comedies Lead the Charts
on December 25, 2013
By Daniel Loria
Some of the top films of the year in Brazil are no surprise:
Iron Man 3 ($47.8M), Despicable
Me 2 ($35.6M), Thor: The Dark
World ($27.7M) and Fast &
Furious 6 ($23.2M). No one expected,
however, that Hansel and Gretel: Witch Hunters would finish the year as the #4 film of 2013. The
Paramount release flopped in North America with a $55.7 million take, but found
life overseas that would bump Hansel and Gretel's global cume to $226.3
million. Brazil is responsible for slightly over 10% of the film's global
gross, contributing $23.6 million to its final tally since its January debut.
Domestic comedies showed off their box office muscle in Brazil this year. De Pernas Pro Ar 2 extended its $3.1 million bow during the 2012 Holiday season into the current year, finishing its run with a $24.6 million cume. Vai Que Da Certo continued the domestic hot streak at the box office with a $14.4 million take after opening in late March. Minha Mae é uma Peça finished the year as the highest-grossing Brazilian film with a $21.9 million run despite opening amidst heavy social protests in the country's major cities while Brazil hosted the biggest international soccer tournament of the year. The box office resiliency is a hopeful sign for 2014 and 2016 releases in Brazil, which will have to compete for local attention as the country hosts the World Cup and Olympics, respectively.
Three other of the year's biggest hits screened during Brazil's turbulent June, further proving that the protests surrounding sporting events have minimal interference with box office business. The Hangover Part III opened on May 30 to a $4.1 million bow and went on to gross $16.7M; Monsters University defeated Minha Mae é uma Peça on their June 21 debut with a $3.9 million tally before falling behind to the domestic comedy with a $16.5 million cume; and World War Z opened to a $3.4 million bow only days before the national soccer team celebrated the Confederations Cup title. World War Z would celebrate a $15 million total at the end of its run.
2013 Market Recaps:
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