'Heaven Is For Real' Posts Strong Opening Day Returns
on April 17, 2014
By Alex Edghill
Thursday Morning Update: Heaven Is For Real surged to 18,291 tweets on its opening day Wednesday, more than a 120% bump from its 8,249 tweets on Tuesday. By comparison, Son Of God had 14,135 tweets its day of release (a 117% increase from the day before) while Noah had 44,325 (128% bump). The average on the year for all films is under 90%. This has done really well this week with strong expansion throughout, and with the Easter weekend ahead it should continue to excel, especially with faith-based audiences. Look for it to hit an impressive $25 million by the end of the weekend, making for three overtly religious themed movies in the top 10. Year of God at the box office continues.
A Haunted House 2 continued to have difficulty with generating buzz on Wednesday as it fell 22% to 3,496 tweets, down from 4,488 tweets on Tuesday. A Haunted House curiously fell an identical 22% on its Wednesday before release to 8,528 tweets. So the explosion I was looking for just never came and it appears to be destined to never make it out of the box office shadow of the first film. We are predicting $13.5 million for it by Sunday.
Transcendence had a 120% bump on Wednesday to 4,252 tweets, up from 1,936 tweets on Tuesday and landing it in the top 10 for the first time since its last trailer release months ago. By comparison, Oblivion had 3,797 tweets its Wednesday before release and Elysium had 3,862. After a very slow start to the week it has picked up a lot of steam headed into the weekend and should translate that into a solid $18.5 million opening and top spot amongst the new openers.
Bears saw a similarly hefty 101% increase to 1,083 tweets on Wednesday, up from 538 tweets on Tuesday. By comparison, Oceans had 774 tweets its Wednesday before release, African Cats had 2,312 and Chimpanzee had 1,381. This is stacking up well with other Disneynature films and with no massive raises in buzz I see no indication that it would exceed $6 million.
Top 15 Movies for Wednesday April 16th
|2 (-1)||Captain America: The Winter Soldier||38,294||28,915||103,062||-24.49%|
|3 (+2)||X-Men: Days of Future Past||15,802||27,698||52,569||75.28%|
|4 (-1)||If I Stay||30,923||21,436||55,242||-30.68%|
|5 (+3)||Heaven is for Real||8,249||18,291||31,333||121.74%|
|6 (-)||The Amazing Spider-Man 2||13,348||16,990||41,187||27.28%|
|7 (-3)||The Fault in Our Stars||17,497||15,865||57,091||-9.33%|
|8 (+2)||Godzilla (2014)||5,172||5,269||17,380||1.88%|
|13 (+2)||Rio 2||3,916||3,498||14,144||-10.67%|
|14 (-2)||A Haunted House 2||4,488||3,496||12,385||-22.10%|
|15 (-1)||Neighbors (2014)||3,942||3,066||9,775||-22.22%|