NORTH AMERICA: Weekend Actuals: 'The Other Woman' Debuts in First Place with Strong $24.76M
on April 28, 2014
By Daniel Garris
Fox's The Other Woman easily led the way this weekend with a strong start of $24.76 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton exceeded its pre-release expectations heading into the weekend. The film likely received an added boost from the relative lack of films aimed directly towards female moviegoers over the past two months. Diaz tends to be hit and miss at the box office when in starring roles, with The Other Woman clearly looking like a hit at this point, especially given its modest price tag. Diaz will be back in theatres before long, when Sony releases Sex Tape on July 25. The Other Woman debuted 23 percent stronger than the $20.17 million start of 2008's What Happens in Vegas, though it remains to be seen if it will be able to hold up nearly as well as that film did.
The Other Woman should provide a strong counter programming option to Sony's The Amazing Spider-Man 2 next weekend, but will face new direct competition the following weekend when Universal releases Neighbors on May 9. The Other Woman opened with $9.29 million on Friday, increased 4 percent on Saturday to take in $9.66 million and declined 40 percent on Sunday to gross $5.81 million. That placed the film's 3-day to Friday ratio at 2.67 to 1. The Other Woman received a solid B+ rating on CinemaScore.
The weekend's other high-profile new wide release, Relativity's Brick Mansions, debuted in fifth place with $9.52 million. The action thriller starring the late Paul Walker debuted towards the higher end of its modest expectations. The debut was a respectable one given the film's modest price tag and the fact that it was a relatively late addition to the release date calendar. Brick Mansions opened with $3.55 million on Friday, was up a slim 2 percent on Saturday to gross $3.62 million and fell 35 percent on Sunday to take in $2.35 million. That put the film's 3-day to Friday ratio at 2.68 to 1. Like The Other Woman, Brick Mansions also received a B+ rating on CinemaScore. Brick Mansions will likely take a significant hit from The Amazing Spider-Man 2 next weekend.
On the heels of last weekend's close three-way race for first, it was a fairly close three-way race for second this weekend between Disney's Captain America: The Winter Soldier, Sony's Heaven is for Real and Fox's Rio 2. Captain America: The Winter Soldier led that pack to claim second place with $16.22 million. While the 3D blockbuster superhero sequel saw its streak of three consecutive weekends at #1 come to an end this weekend, it still held up nicely by falling 37 percent from last weekend. The Winter Soldier likely received an additional boost this weekend from moviegoers who wanted to catch the film before The Amazing Spider-Man 2 enters the marketplace next weekend. Captain America: The Winter Soldier continues to exceed expectations with a 24-day take of $225.06 million. That places the film 20.5 percent ahead of the $186.71 million 24-day gross of last year's Thor: The Dark World.
Heaven is for Real also held up nicely this weekend with a third place take of $14.35 million. The break-out faith-based drama was down a healthy 36 percent from last weekend's Easter inflated debut. Heaven is for Real received a bit of additional help this weekend thanks to expanding into an additional 288 locations. With a strong twelve-day start of $52.46 million, Heaven is for Real is clearly continuing the recent trend of faith-based films that have exceeded expectations at the box office (joining Son of God and God's Not Dead). Heaven is for Real will hope to continue to hold up well going forward, thanks in part to strong word of mouth and from serving as a potential alternative to May's heavy line-up of likely blockbusters.
Rio 2 claimed fourth with $13.88 million for the frame. The 3D computer animated sequel was down 37 percent from last weekend. Rio 2 continues to have a very solid run overall with a 17-day take of $96.39 million. That leaves the film just $3.61 million away from reaching the $100 million milestone and places the film 7 percent behind the $104.01 million 17-day take of 2011's Rio.
Lionsgate's The Quiet Ones debuted in seventh place with $3.88 million. The lower profile PG-13 horror film debuted below its already low pre-release expectations. The Quiet Ones was unable to make much noise across social media platforms in the weeks leading up to its release, which is typically a very troubling sign for horror films. The film received a lackluster C+ rating on CinemaScore and should fade away from theatres very quickly.
Meanwhile, Warner's Transcendence continued to disappoint in a very big way a sixth place take of $4.23 million. The pricey sci-fi drama starring Johnny Depp was down 61 percent from last weekend's already poor start and has grossed just $18.59 million through ten days of release (which is below what most had been expecting the film to gross during its opening weekend).
In other box office news, Disney's Frozen surpassed the $400 million domestic mark this weekend after grossing $189,962 for the frame. Without adjusting for ticket price inflation, Frozen is the 19th film of all-time to have reached the $400 million milestone and is the sixth Disney release to have done so.