NORTH AMERICA: Studio Estimates: 'The Amazing Spider-Man 2' Kicks off the Summer with $92.0M

on May 04, 2014


Sunday Update: Sony's The Amazing Spider-Man 2 started the summer movie season with an estimated $92.0 million debut this weekend. The expensive second film in Sony's re-launched Spider-Man franchise opened towards the lower end of pre-release expectations. While The Amazing Spider-Man 2 was off to a solid start this weekend, the start was also relativity soft compared to other superhero films in recent years that have kicked off the summer movie season during the first week of May; the most recent of which, Iron Man 3, having opened with $174.14 million last May.

Comparing The Amazing Spider-Man 2 to 2012's The Amazing Spider-Man is a bit tricky since that film opened on a Tuesday, but The Amazing Spider-Man 2 did debut in the same neighborhood as recent superhero films Thor: The Dark World and Captain America: The Winter Soldier. The Amazing Spider-Man 2 debuted 7 percent stronger than the $85.74 million launch of The Dark World this past November and 3 percent below the $95.02 million start of The Winter Solider last month. Without adjusting for ticket price inflation, The Amazing Spider-Man 2 delivered the 14th largest opening weekend ever for the month of May.

The Amazing Spider-Man 2 opened with $35.5 million on Friday (which included an estimated $8.7 million from evening shows on Thursday), was down just 7 percent on Saturday to take in $33.1 million and is estimated to decline 29 percent on Sunday to gross $23.4 million. That gives the film an estimated opening weekend to Friday ratio of 2.59 to 1. Initial holding power for The Amazing Spider-Man 2 was helped out by the film skewing a bit more towards family audiences and a bit less towards fan-driven audiences than is usual for a comic book based film on opening weekend.

Family audiences made up 33 percent of the film's overall audience this weekend, while the non-family audience breakdown for The Amazing Spider-Man 2 skewed towards male moviegoers (61 percent) and slightly towards moviegoers under the age of 25 (51 percent). With a solid B+ rating on CinemaScore, The Amazing Spider-Man 2 also appears to be going over a bit better with moviegoers than it has with critics.  With that said, The Amazing Spider-Man 2 will face major direct competition later in the month from both Warner's Godzilla and Fox's X-Men: Days of Future Past.

Fox's The Other Woman continued its strong performance this weekend with a second place estimated take of $14.2 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 43 percent, which represented a solid second weekend hold. With a stronger than expected ten-day start of $47.35 million, The Other Woman is running 17 percent ahead of the $40.34 million ten-day take of 2008's What Happens in Vegas (which fell 31 percent in its second weekend to gross $13.88 million). Clearly, The Other Woman is successfully serving as an alternative choice to the summer's early blockbuster fare, but the film will soon face more direct competition of its own when Universal releases Neighbors on Friday.

Heaven is for Real claimed third place with an estimated $8.7 million for the frame. Sony's break-out faith-based drama was down 39 percent from last weekend, as it continued to hold up well. Like The Other Woman, Heaven is for Real will also hope to continue to serve as an alternative for moviegoers not in the mood for early summer blockbuster fare. Heaven is for Real continues to distance itself from expectations with a very strong $65.60 million through 19 days of release.

Disney's Captain America: The Winter Soldier placed in fourth with an estimated $7.76 million. The blockbuster superhero sequel was down 52 percent from last weekend, as it understandably took a significant hit from the arrival of The Amazing Spider-Man 2 in the marketplace. In the bigger picture, Captain America: The Winter Soldier continues to impress in a big way with a 31-day take of $237.14 million. That leaves the film just $12.86 million away from clearing the $250 million domestic mark.

Fox's Rio 2 rounded out the weekend's top five with an estimated $7.6 million and in the process surpassed the $100 million domestic milestone this weekend. The computer animated film from Blue Sky Studios was down 45 percent from last weekend, as it also took a significant hit from The Amazing Spider-Man 2. Rio 2 has grossed $106.47 million through 24 days of release and will hope to re-stabilize next weekend.

Saturday Update: Sony reports that The Amazing Spider-Man 2 pulled $35.5 million on Friday, including Thursday night's $8.7 million early start. BoxOffice projects the sequel will reach $93 million through Sunday based on that figure.

The latest Spidey sequel's opening day is generally in line with that of Captain America: The Winter Soldier ($36.9 million) and ahead of Thor: The Dark World ($31.9 million). The internal weekend holding power of this sequel will depend on general audience enthusiasm (fanboys represent a noticeable share of Friday turnouts for comic book flicks), as well as upfront word of mouth. Things appear questionable on the latter front, though: following the franchise's lowest Rotten Tomatoes score to-date (54 percent as of Saturday morning), the film received a concerning "B+" CinemaScore. By comparison, Thor: The Dark World and Man of Steel each received an "A-". Likewise, the pic's Flixster score is at an underwhelming 76 percent this morning (the Thor sequel was hovering around 86 percent on the Saturday following its release).

Check back on Sunday morning for official studio weekend estimates.

Friday Update #1: Sources tell BoxOffice that The Amazing Spider-Man 2 is on track for an opening day around $35 million. If that number holds, the sequel could reach $88-92 million for the weekend.

By comparison, Captain America: The Winter Soldier earned $36.9 million on opening day before hauling $95 million for the weekend.

More updates as they come.

Previously: Sony reports that The Amazing Spider-Man 2 earned $8.7 million from Thursday evening shows.

That tops the $7.5 million haul that 2012's The Amazing Spider-Man managed from midnight shows, but it's worth noting that the recent Thursday previews option allows for more screenings overall. Spidey is already trailing Captain America: The Winter Soldier at the box office. Cap managed $10.2 million from Thursday grosses. 

More coming soon...

Tags: north-america, The Amazing Spider-Man 2

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