Fandango: 'Transformers: Age of Extinction' Powering Up 96 Percent of Weekend Ticket Sales
on June 25, 2014
LOS ANGELES - June 25, 2014 - According to Fandango, the nation's leading moviegoer destination, "Transformers: Age of Extinction," has scored 95 out of 100 points on the company's Fanticipation movie buzz indicator, the year's highest score to date. Michael Bay's latest sci-fi action adventure is outselling all previous "Transformers" movies at the same point in the Fandango sales cycle, and is pacing similarly to "Captain America: The Winter Soldier," "Godzilla" and "X-Men: Days of Future Past."
Currently, the film represents 96% of Fandango's weekend ticket sales and is poised for the year's top opening at the box office to date.
According to a survey of more than 1,000 "Transformers" ticket-buyers on Fandango:
92% have seen previous "Transformers" movies on the big screen;
83% are fans of director Michael Bay;
76% say the addition of Mark Wahlberg increased their interest in the movie;
75% claim the Dinobots made them more excited to see it;
66% picked Grimlock as the Dinobot they most wanted to see;
54% picked Optimus Prime as their favorite Autobot, while 41% picked Bumblebee.
On Fandango's weekly movie recommendation show, "Weekend Ticket," guest host Tiffany Smith catches up with "Transformers" star Mark Wahlberg. "It came with a great script, but Michael Bay encouraged me to come up with stuff during the rehearsal process," recalls Wahlberg. "He said, what would you say here, what would you say there, and the digs and insults flowed pretty naturally from me!" The full episode can be found at http://www.fandango.com/WeekendTicket.
Fandango has launched an inside peek at what makes a giant robot tick in "The Anatomy of a Transformer." Kansas City-based graphic artist Rachel Ignotofsky deconstructs the Autobot design for Fandango - revealing all the details from its intergalactic helmet to its fuzzy dice at http://www.fandango.com/movie-news/infographic-the-anatomy-of-a-transformer-748062.
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.