'Transformers: Age of Extinction' Set To Shatter Records In China With Massive $90 Million+ Opening Weekend

on June 28, 2014


Paramount's China outreach on behalf of Transformers: Age of Extinction is paying off in a huge way. Paramount tells BoxOffice that Age of Extinction posted a $30 million opening day (including Thursday previews), which, according to sources in China, puts it on pace for a record-setting $95 million opening weekend. This sets a new opening day record in China.

Not only would $95 million be the best opening for an American film--Iron Man 3 previously held the record with $64.5 million--but it also easily tops the performance of Journey to the West: Conquering the Demons, which took seven days to hit $92.5 million.

This marks a huge turning point for the Hollywood-China relationship. Age of Extinction could easily end up topping the current #1 film of all time in China: Avatar with $221.9 million. 

Other studios will be tripping over themselves to mimic Paramount's successful approach. The notion that a huge tentpole like Age of Extinction can open above $90 million in North America and China at the same time is staggering. Welcome to the future.

More to come as the weekend progresses...

Tags: Transformers: Age of Extinction


No comments were posted.

What do you think?
read all News »