NORTH AMERICA: 'Transformers: Age of Extinction' Distances Itself from 'Tammy' on Thursday

on July 04, 2014


By Daniel Garris

Transformers: Age of Extinction took in an estimated $9.66 million on Thursday to lead the daily box office for a seventh consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise increased a healthy 25 percent over Wednesday's performance. Holdovers in general experienced strong daily percentage increases on Thursday thanks to the approaching Independence Day holiday. Transformers: Age of Extinction performed in line with expectations this week with a seven-day start of $138.35 million. However, that was 29 percent softer than the $138.35 million seven-day take of 2011's Transformers: Dark of the Moon (which did have the advantage of opening on a Wednesday).

Warner's Tammy held steady in second place with an estimated $5.53 million. The Melissa McCarthy comedy vehicle was down 11 percent from Wednesday's start, which represented the day's poorest daily percentage hold among wide releases. Tammy has grossed a very respectable $11.74 million in two days, but unless it picks up the pace over the weekend it appears that the film will debut a bit below expectations over its first five days. McCarthy's films typically display strong holding power at the box office, but whether or not that will be the case with Tammy remains to be seen, especially after the film received a troubling C+ rating on CinemaScore.

It was an extremely tight race for places third through sixth on Thursday, with only $210,000 separating third place from sixth place. Sony's Deliver Us from Evil took in an estimated $2.65 million to remain in third. The crime thriller starring Eric Bana was down 7 percent from Wednesday. Deliver Us From Evil has grossed a lackluster $5.50 million during its first two days of release. Given the film's start, it appears as though horror fans are waiting for Universal's The Purge: Anarchy later in the month instead. Deliver Us From Evil received a B- rating on CinemaScore.

Earth to Echo placed closely behind in fourth with an estimated $2.60 million. The adventure family film from Relativity held up relatively well on Thursday, as it was down just 2 percent from Wednesday. Earth to Echo has grossed $5.25 million in two days. That is in line with the film's modest expectations and will likely transfer into a close race between it and Deliver Us from Evil over the weekend. Each to Echo received an A- on CinemaScore.

Sony's 22 Jump Street rounded out Thursday's top five with an estimated $2.48 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum increased 26 percent over Wednesday and was down a slim 15 percent from last Thursday. 22 Jump Street placed in a distant second for the week with $25.02 million. That was down 40 percent from the previous week and brings the film's three-week total to an impressive $149.45 million.

How to Train Your Dragon 2 placed in sixth with an estimated $2.44 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 24 percent over Wednesday and down 22 percent from last Thursday. How to Train Your Dragon 2 took third place for the week with $22.54 million. That represented a 42 percent fall from the previous week and brings the film's three-week total to an underwhelming $131.25 million.

Lionsgate's America landed in twelfth for the day with an estimated $0.625 million. The documentary from director Dinesh D'Souza has grossed just $1.32 million after two days of wide release and five additional days of platform release.

Tags: north-america, America, How to Train Your Dragon 2, 22 Jump Street, Earth to Echo, Deliver Us from Evil, Tammy, Transformers: Age of Extinction

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