NORTH AMERICA: Studio Estimates: 'Dawn of the Planet of the Apes' Conquers the Box Office with $73.0M Debut
on July 13, 2014
Sunday Update: Fox's Dawn of the Planet of the Apes was off to a strong start this weekend with an estimated $73.0 million. The 3D sci-fi action sequel opened ahead of its lofty pre-release expectations and an impressive 33 percent stronger than the $54.81 million debut of 2011's Rise of the Planet of the Apes. Dawn of the Planet of the Apes was helped out by a number of factors this weekend, including very strong critical reviews, the already strong reception to Rise of the Planet of the Apes, a relatively empty marketplace for the middle of July and the added advantage of higher priced 3D admissions (which Rise of the Planet of the Apes didn't have).
Dawn of the Planet of the Apes opened with $27.73 million on Friday (which included an estimated $4.1 million from late night shows on Thursday), fell 8 percent on Saturday to take in $25.500 million and is estimated to decline 22.5 percent on Sunday to gross $19.78 million. That places the film's estimated opening weekend to Friday ratio at an encouraging 2.63 to 1. Dawn of the Planet of the Apes received a solid A- rating on CinemaScore, which is also an encouraging sign. Going forward, the film will hope to follow in the footsteps of Rise of the Planet of the Apes, which held up very nicely back in 2011 (that film registered a total gross to opening weekend ratio of 3.23 to 1).
After topping the box office for the past two weeks; Transformers: Age of Extinction fell to second this weekend with an estimated $16.5 million. The fourth installment of Paramount's blockbuster sci-fi action franchise fell a sharp 55 percent, as it took a clear hit from the arrival of Dawn of the Planet of the Apes in the marketplace this weekend. Transformers: Age of Extinction surpassed the $200 million mark this weekend and has grossed $209.03 million through 17 days of release. While that is in line with the lower end of expectations, it also places the film a significant 27 percent behind the $287.87 million 17-day take of 2011's Transformers: Dark of the Moon.
Warner's Tammy was down one spot from last weekend to claim third with an estimated $12.91 million. The Melissa McCarthy comedy vehicle was down a solid 40 percent, though it should also be noted that last weekend's performance was deflated a bit by the film's Wednesday opening. Tammy continues to perform well (especially with its modest price tag in mind) with a twelve-day take of $57.35 million. That places the film 38 percent behind the $92.64 million twelve-day take of last year's The Heat. Tammy will face new direct competition next weekend when Sony releases fellow comedy Sex Tape on Friday.
High-profile holdovers 22 Jump Street and How to Train Your Dragon 2 claimed fourth and fifth place this weekend with respective estimated takes of $6.7 million and $5.87 million. Sony's 22 Jump Street was down just 32 percent from last weekend, while Fox's How to Train Your Dragon 2 fell 35 percent. Both films were aided this weekend by the overall marketplace being slow by usual mid-July standards. Respective 31-day totals stand at an impressive $171.96 million for 22 Jump Street and an underwhelming $152.07 million for How to Train Your Dragon 2.
In their second weekend of release, Relativity's Earth to Echo and Sony's Deliver Us from Evil placed in sixth and seventh respectively with $5.5 million and $4.7 million. Earth to Echo was down a healthy 34 percent from last weekend, while Deliver Us from Evil was down an underwhelming 52 percent. Respective twelve-day totals stand at a respectable $24.59 million for Earth to Echo and at a softer than expected $25.00 million for Deliver Us from Evil.
Upon expanding into moderate release, The Weinstein Company's Begin Again placed in ninth with an estimated $2.94 million. The John Carney directed film starring Keira Knightley and Mark Ruffalo averaged a respectable $3,126 for the frame from 939 locations. The 17-day total for Begin Again stands at $5.29 million.
On the platform front, IFC Films' Boyhood was off to a strong start with an estimated $359,000 from five locations in New York and Los Angeles. That gave the critically acclaimed Richard Linklater directed film an impressive per-location average of $71,800. That represented the second highest per-screen average of 2014 thus far for a platform launch (behind only The Grand Budapest Hotel). Boyhood will expand into additional locations next weekend.
Saturday Update: Fox reports that Dawn of the Planet of the Apes amassed $27.7 million on Friday, including late Thursday night's $4.1 million take. BoxOffice projects the sequel will tally an impressive $70 million this weekend, handily topping Rise of the Planet of the Apes' $54.8 million debut three summers ago.
Early word of mouth appears very strong with a 93 percent Flixster user score, as well as a 90 percent fresh rating from Rotten Tomatoes critics. Since the start of summer, only fellow Fox release X-Men: Days of Future Past has posted a higher Flixster score on the day following release. Fox's The Fault In Our Stars also boasted a 93 percent vote.
Meanwhile, Transformers: Age of Extinction handed off the top spot to Apes as the former added $4.8 million for its third Friday. Extinction's domestic total now stands at $197.4 million and will cross the $200 million threshold early Saturday.
Check BoxOffice on Sunday for official weekend estimates from the studios.
Friday Update: Sources tell BoxOffice that Dawn of the Planet of the Apes is eyeing an opening day around the $25 million mark. If that holds, the well-reviewed sequel could hit $65 million for the weekend.
Check back Saturday morning for official studio estimates for Friday and early weekend projections.
Previously: According to Fox, Dawn of the Planet of the Apes grabbed $4.1 million from Thursday evening shows.
By comparison, Fox's The Wolverine took in $4.0 million last July before heading toward a $53.1 million opening weekend, while this year's Maleficent posted $4.2 million on Thursday ahead of a $69.4 million weekend.
For reference, Rise of the Planet of the Apes took in $1.4 million from midnight-only shows three years ago, but its nature as a reboot without the increased anticipation of Dawn skews any comparisons between pre-Friday numbers.
More to come...