NORTH AMERICA: 'No Good Deed' Takes in a Healthy $29.9M in its First Week
on September 19, 2014
By Daniel Garris
Sony's No Good Deed took in $1.05 million on Thursday to lead the daily box office for a seventh straight day. The low-budget thriller from Screen Gems starring Idris Elba and Taraji P. Henson fell 11 percent from Wednesday. No Good Deed was off to a very nice start this week with a stronger than expected first place seven-day take of $29.91 million. That places the film 7 percent ahead of the $25.96 million seven-day take of 2009's I Can Do Bad All By Myself and 35 percent ahead of the $22.20 million seven-day gross of last year's The Call.
Guardians of the Galaxy held steady in second place with $0.558 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was down 5 percent from Wednesday, which represented one of the day's stronger daily percentage holds among wide releases. Guardians of the Galaxy placed in third for the week with $10.60 million. That was down just 21 percent from the previous week and brings the seven-week total for the film to a massive $308.49 million.
Dolphin Tale 2 rounded out its first week of release with a third place take of $0.459 million. The family film sequel from Warner Bros. fell 9 percent from Wednesday's performance. Dolphin Tale 2 placed in second for the week with a seven-day start of $18.06 million. That is on the low end of pre-release expectations and places the film 22 percent behind the $23.27 million seven-day gross of 2011's Dolphin Tale.
Fox's Let's Be Cops was up one spot from Wednesday to place in fourth on Thursday with $0.319 million. The low-budget action comedy was down 8 percent from Wednesday. Let's Be Cops claimed fifth place for the week with $5.85 million. The film was down only 22 percent from the previous frame and has grossed a very solid $74.52 million in 37 days of release.
Fox Searchlight's The Drop was down one spot from Wednesday to round out Thursday's top five with $0.294 million. The crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini fell a concerning 20 percent from Wednesday. The Drop still performed well for the week as a whole, with a sixth place seven-day start of $5.64 million while playing in a modest 809 locations.