Fandango: 'Dracula Untold' Besting Pre-Sales of 'Underworld: Awakening'
on October 08, 2014
LOS ANGELES - October 8, 2014 - According to Fandango, the nation's leading moviegoer destination, the new action thriller "Dracula Untold" has tapped a vein, generating solid ticket sales and scoring an impressive 79 out of 100 points on Fandango's Fanticipation movie buzz indicator. "Dracula" bests the weekend's new box office blood, and is currently outselling 2012's horror-action thriller "Underworld: Awakening" at the same point in the sales cycle on Fandango.
Concurrently, "Gone Girl" is still going strong in its second weekend at the box office, scoring 77 points, while Disney's family comedy, "Alexander and the Terrible, Horrible, No Good, Very Bad Day" is bringing home an inspiring 74 points on Fandango's Fanticipation, and is the top pick for families this weekend.
To help celebrate the Halloween season, Fandango has launched an exclusive time-lapse video featuring Cleveland-based artist George Vlosich recreating an iconic image from the classic 1931 "Dracula" as a dramatic Etch-a-Sketch portrait. Fandango is also running a "Scare-Off" contest, offering one lucky fan a walk-on role in an upcoming movie from Blumhouse Productions, who will judge the best fan-made Instagram video inspired by a scary movie scene. Contest details can be found at fandango.com/scareoff.
According to a survey of more than 1,000 "Dracula Untold" ticket-buyers:
*81% are excited by this new reimagining of the Dracula legend, instead of a traditional retelling;
*67% identify themselves as Luke Evans fans;
*59% are fans of other vampire franchises;
*54% were attracted by the trailer's haunting horror visuals, while 46% picked the spectacular action scenes.
"This weekend's new movie choices really serve every audience," says Fandango Chief Correspondent Dave Karger. "'Dracula Untold' is a darker action film for the guys, while the sexy thriller "Addicted" is the girls' night out choice. At the same time, adult audiences will be moved by the generational courtroom drama "The Judge," while the sweet Disney live-action comedy, "Alexander" is the clear family choice."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
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