Weekly Chinese Preview (Dec. 29 - Jan. 4, 2014): Animated Flick 'One Thousand Bad Jokes' Will Challenge 'Taking of Tiger Mountain'
on December 30, 2014
By EntGroup Consulting and Phil Contrino
Four new animated films--One Hundred Thousand Bad Jokes, Khumba, Brave Rabbit 2: Crazy Circus and Bicycle Boy--will enter Chinese theaters this week as The Taking of Tiger Mountain continues to post solid returns. Night at the Museum: Secret of the Tomb also opens in China following a successful North American launch.
Odds are that The Taking of Tiger Mountain will be able to fend off the newcomers. The action flick has earned more than $52 million since debuting in first place, and word of mouth is generally strong. The Taking of Tiger Mountain capitalized on weak buzz for Gone with the Bullets, a film many expected to be dominating the market right now. Gone with the Bullets has tallied more than $76 million since opening.
Of the four animated films, One Hundred Thousand Bad Jokes is the strongest. The property first launched as an online series back in 2012 and it has a devoted fan base. One Hundred Thousand Bad Jokes offers up parodies of popular Chinese animated works and even Western fairy tales such as Pinocchio and Snow White.
Night at the Museum: Secret of the Tomb looks like it will have tough time competing in a market full of strong homegrown product. Still, the last two Night at the Museum films boast a decent following and the late Robin Williams is popular with many Chinese movieogers.
Other new entries this week are Sunflowers in Full Bloom, Wo Yao Ni Kai Hua, Who Is Under Cover and Flying with Daddy.
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