Twitter Futures - 'Ant-Man' Impresses With First Trailer

on January 09, 2015

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By Alex Edghill

Friday Morning Update: The Twitter story of the week was definitely Marvel's upcoming Ant-Man as the film debuted its first full trailer. It accounted for over 55,000 tweets as a result of the trailer which was simply massive, especially when you consider that Guardians Of The Galaxy had 50,239. Now of course Ant-Man gets to benefit from the hard work that Guardians did (and others before it in the Marvel Universe) but this number is still hard to ignore, especially since Ant-Man is perhaps the least known of all the Marvel character to date who have made it to screen in a starring role. With Avengers: Age Of Ultron coming before it by 6 weeks or so and it no doubt offering a continuation of its storyline in some form this is well placed to be yet another breakout hit for the Marvel pantheon.

On the eve of its release Taken 3 came in second on the week with 97,250 tweets. This is miles ahead of Taken 2 but I'm not that sold on its ultimate box office potential since eye-balling the tweets shows a lot of not so glowing remarks. Regardless of its critical reception and early buzz the $50 million opening of the last installment will be enough to see a hefty opening here but look for a swift decline afterwards and a final total no where near the ~$150 million that the first two managed.  

Twitter Top 5 Movies for the week of January 2nd to January 9th

Date Movie Tweets Rank Change
7/17/15 Ant-Man 138,761 1 (+18) 2318.70%
1/09/15 Taken 3 97,250 2 (+2) 240.96%
2/27/15 Focus (2015) 62,095 3 (-2) -0.49%
5/01/15 Avengers: Age of Ultron 46,363 4 (-2) -10.86%
12/18/15 Star Wars: The Force Awakens 40,300 5 (-2) 4.37%

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Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends

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