Weekly Chinese Preview (January 26-February 1, 2015): 'Unbroken' and 'Running Man' Look To Challenge 'The Hobbit: The Battle of Five Armies'
on January 27, 2015
By EntGroup Consulting and Phil Contrino
The Chinese box office is about to get very crowded. Eight new titles will open this week with their sights set on stealing away the #1 spot from a very strong The Hobbit: The Battle of Five Armies.
Universal's Unbroken will hit the market on January 30. Director Angelina Jolie's World War II drama has earned $28 million overseas since debuting in North America on Christmas Day--a modest sum that could definitely use a boost from China. Jolie's star power will likely help: Maleficent posted a respectable $47.7 million in China last summer.
Running Man shows the most promise out of all of this week's homegrown efforts. The film is a theatrical adaptation of a popular television show by Zhejiang TV. Running Man stars Angelababy and Chen He, who both appeared in Love on the Cloud, a successful Chinese rom-com that has earned $45 million.
Two new Chinese animated films are set to open as well: Boonie Bears: Mystical Winter and Pleasant Goat and Big Big Wolf - Amazing Pleasant Goat. Homegrown animated films have had a tough time performing as well as Hollywood's efforts, and we don't expect that to change with these two films.
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