Weekly Chinese Preview (January 26-February 1, 2015): 'Unbroken' and 'Running Man' Look To Challenge 'The Hobbit: The Battle of Five Armies'

on January 27, 2015

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By EntGroup Consulting and Phil Contrino

The Chinese box office is about to get very crowded. Eight new titles will open this week with their sights set on stealing away the #1 spot from a very strong The Hobbit: The Battle of Five Armies.

Universal's Unbroken will hit the market on January 30. Director Angelina Jolie's World War II drama has earned $28 million overseas since debuting in North America on Christmas Day--a modest sum that could definitely use a boost from China. Jolie's star power will likely help: Maleficent posted a respectable $47.7 million in China last summer.

Running Man shows the most promise out of all of this week's homegrown efforts. The film is a theatrical adaptation of a popular television show by Zhejiang TV. Running Man stars Angelababy and Chen He, who both appeared in Love on the Cloud, a successful Chinese rom-com that has earned $45 million.

Two new Chinese animated films are set to open as well: Boonie Bears: Mystical Winter and Pleasant Goat and Big Big Wolf - Amazing Pleasant Goat. Homegrown animated films have had a tough time performing as well as Hollywood's efforts, and we don't expect that to change with these two films.

 

Tags: The Hobbit: The Battle of Five Armies, Running Man, Unbroken, Chinese box office, north-america

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