NORTH AMERICA: 'Cinderella' Surpasses the $70M Mark after leading Monday with $4.81M

By Daniel Garris

Cinderella took in $4.81 million on Monday to lead the daily box office with ease for a fourth consecutive day. Disney's well-received fairy tale adaptation was down 73 percent from Sunday's performance. Daily percentage holds for family films on Monday were helped out in general from some schools currently being out of session for spring break. Cinderella surpassed the $70 million mark yesterday and continues to perform on the very high end of its lofty pre-release expectations with a strong four-day start of $72.69 million. That places the film just 4 percent behind the $75.64 million four-day start of last year's Maleficent (which fell 68 percent on its first Monday to gross $6.21 million). However, unlike Maleficent, Cinderella doesn't have the added advantage of higher priced 3D admissions.

Warner's Run All Night placed in a distant second with $0.876 million. The Liam Neeson led action thriller was down 68 percent from Sunday. Run All Night has grossed a softer than expected $11.89 million in its first four days, as the film's potential has been limited by being the fourth Neeson-led action thriller in just over a year. The film is currently running 13 percent behind the $13.72 million four-day start of last year's A Walk Among the Tombstones (which fell 67 percent on its first Monday to gross $0.963 million).

Fox's Kingsman: The Secret Service claimed third place with $0.592 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 65 percent from Sunday and down a very slim 18 percent from last Monday. Kingsman: The Secret Service has grossed a stronger than expected $107.98 million through 32 days of release, thanks in part to strong holding power, especially for its genre.

The Second Best Exotic Marigold Hotel took fourth place with $0.569 million. The ensemble comedy sequel from Fox Searchlight declined 64 percent from Sunday and a healthy 32 percent from last Monday. The Second Best Exotic Marigold Hotel has grossed a very solid $18.62 million in eleven days, which places it 24 percent behind the $24.45 million eleven-day gross of last year's The Hundred-Foot Journey.

Sony's CHAPPiE rounded out Monday's top five with $0.549 million. The Neill Blomkamp directed sci-fi film fell 68 percent from Sunday and a sizable 50 percent from last Monday. In addition to poor critical reviews and mixed word of mouth, CHAPPiE has also taken a hit from losing IMAX screens to Cinderella this week. The eleven-day total for CHAPPiE stands at a very lackluster $23.87 million.

Focus followed closely behind in sixth place with $0.530 million. Warner's romantic heist film starring Will Smith and Margot Robbie was down 65 percent from Sunday and down a solid 39 percent from last Monday. Focus has grossed $44.49 million through 18 days of release.