NORTH AMERICA: 'Cinderella' Dances Past the $75M Mark After Leading on St. Patrick’s Day with $5.82M
on March 18, 2015
By Daniel Garris
Cinderella grossed $5.82 million on Tuesday to easily lead the daily box office for a fifth straight day. Disney's well-received fairy tale adaptation was up 21 percent from Monday's performance. Cinderella has grossed a strong $78.51 million in its first five days of release and continues to perform on the very high end of its lofty pre-release expectations. The film is running just 5 percent behind the $82.84 million five-day start of last year's Maleficent (which increased 16 percent on its first Tuesday to gross $7.19 million). However, unlike Maleficent, Cinderella doesn't have the added advantage of higher priced 3D admissions.
Warner's Run All Night continued to place in a distant second with $1.14 million. The Liam Neeson led action thriller was up a healthy 31 percent over Monday, as the film appears to have been helped a bit more by St. Patrick's Day than most other films aimed at adults. Run All Night has grossed a softer than expected $13.03 million in its first five days. That places the film 13 percent behind the $14.98 million five-day start of last year's A Walk Among the Tombstones (which increased 31 percent on its first Tuesday to gross $1.26 million).
The Second Best Exotic Marigold Hotel was up one spot from Monday to move into third on Tuesday with $0.767 million. The ensemble comedy sequel from Fox Searchlight was up a strong 35 percent over Monday and down 37 percent from last Tuesday. The Second Best Exotic Marigold Hotel has grossed a very solid $19.38 million in twelve days, which places it 24 percent behind the $25.50 million twelve-day gross of last year's The Hundred-Foot Journey.
Fox's Kingsman: The Secret Service was down one spot from Monday to land in fourth place with $0.732 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth increased 24 percent over Monday and decreased a slim 22 percent from last Tuesday. Kingsman: The Secret Service has grossed a stronger than expected $108.71 million through 33 days, thanks in part to strong holding power, especially for its genre.
Sony's CHAPPiE held steady in fifth place with $0.714 million. The Neill Blomkamp directed sci-fi film was up 30 percent over Monday, but still down a sizable 49 percent from last Tuesday. In addition to poor critical reviews and mixed word of mouth, CHAPPiE has also taken a hit from losing IMAX screens to Cinderella this week. The twelve-day total for CHAPPiE stands at a very lackluster $24.58 million.
Focus took in $0.623 million to remain in sixth place. Warner's romantic heist film starring Will Smith and Margot Robbie was up 18 percent over Monday and down a so-so 46 percent from last Tuesday. Focus continues to perform slightly below expectations with $45.12 million through 19 days of release.
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