Fandango: 'Insurgent' Accounts for 85 Percent of Weekend Sales
on March 19, 2015
LOS ANGELES - March 19, 2015 - The highly-anticipated "The Divergent Series: Insurgent," opening tonight at theaters across the country, is dauntlessly leaping to the top of Fandango's Fanticipation movie buzz indicator with a powerful 89 out of 100 points. "Insurgent" reigns supreme over all other new movie releases, representing more than 85% of Fandango's weekend ticket sales.
"The ‘Divergent' series has some of the most fervent fans of any film franchise," notes Fandango Chief Correspondent Dave Karger. "The appeal of ‘Insurgent' is the deeper relationship between main characters Tris and Four, played by Shailene Woodley and Theo James, resulting in a movie that's even more exciting and emotional than its predecessor."
According to a survey of more than a thousand "The Divergent Series: Insurgent" ticket-buyers on Fandango:
84% are Shailene Woodley fans;
67% picked Theo James as the supporting actor they are most excited to see in "Insurgent;"
62% have read all three "Divergent" books by Veronica Roth.
Karger interviewed "Insurgent"' stars Shailene Woodley and Theo James for this week's episode of the movie recommendation show, "Weekend Ticket." The full episode can be seen at http://www.fandango.com/weekendticket.
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
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