NORTH AMERICA: 'Insurgent' Claims $55.4M in Four Days after Leading Monday with $3.16M; 'Cinderella' Surpasses $125M Mark after Monday Take of $2.49M
on March 24, 2015
By Daniel Garris
Lionsgate's The Divergent Series: Insurgent took in $3.16 million on Monday to lead the daily box office for a fourth consecutive day. The second installment of the young adult series starring Shailene Woodley was down 72 percent from Sunday's performance. In comparison, last year's Divergent fell 70 percent on its first Monday to gross $3.58 million. Insurgent has grossed $55.42 million in four days, which is on the very low end of pre-release expectations. The film is running 5 percent behind the $58.19 million four-day start of Divergent (which didn't have the added advantage of higher priced 3D admissions that Insurgent has).
Cinderella placed in second with $2.49 million. Disney's blockbuster fairy tale adaptation fell 76 percent from Sunday and 48 percent from last Monday. Cinderella has clearly taken a bit of a hit from the arrival of Insurgent, but is highly likely to stabilize going forward thanks in part to strong word of mouth. The eleven-day total for Cinderella stands at an impressive $125.01 million. That places the film a slim 5.5 percent behind the $132.22 million eleven-day take of last year's Maleficent (which, unlike Cinderella, had the added advantage of higher priced 3D admissions).
Warner's Run All Night claimed third place with $0.488 million. The Liam Neeson led action thriller was down 65 percent from Sunday and down 44 percent from last Monday. Run All Night surpassed the $20 million mark yesterday and has grossed a modest $20.13 million in eleven days. The film is running 5 percent behind the $21.22 million eleven-day gross of last year's A Walk Among the Tombstones.
Fellow action thriller The Gunman followed closely behind in fourth with $0.453 million. The Sean Penn led film from Open Road declined 64 percent from Sunday. The Gunman has grossed just $5.48 million in four days. That is below the film's already modest expectations and is 54 percent softer than the $11.89 million four-day start of Run All Night at this point last week.
Fox's Kingsman: The Secret Service rounded out Monday's top five with $0.442 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 64 percent from Sunday and down a healthy 25 percent from last Monday. Kingsman continues to exceed expectations with a strong 39-day take of $115.04 million.
Do You Believe? took in $0.327 million on Monday to place in seventh. The faith-based drama from Pure Flix was down 69 percent from Sunday. That represented a solid daily hold given that as a faith-based film, the film's performance on Sunday was inflated a bit. Do You Believe? has grossed $3.92 million in four days, which is a bit below expectations.
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